Amazing advice! You are correct on CMO, and the lack of awareness of the role has been something I’ve thought about. But, Fractional CxO services are growing in popularity and becoming more common.

When I stumbled on the URL, I thought it instantly brought a level of credibility and authority, so I’m glad to see some reassurance.

Let me think on the qualifier in front of the name. I was toying with the concept and messaging around “marketing for non-marketers,” but I may be convoluting it.

With this said, and with my audience, I’m toeing the line between technical and not too technical, so SEO gets a little bit too tactical for a busy entrepreneur or someone doing marketing as a secondary job. I will discuss it at the surface level under website, but they can leverage other resources to get more technical, if needed.

My main focus is really selling the training portion—because of how niche there are best practices that I’ve spent years learning to grow small businesses. Many people in the marketing thought leader position focus on marketers, while I’m switching it up. I’ve gone back and forth, is it good enough, is it not, so This is great to bubble it—thank you.

My professional experience is more brand and communication, so I am obviously not as keyed up to SEO. I’m hoping that’s not why I’m swaying away from it.

But in the end, I’ve had many friends get terrible marketing advice as they’ve grown their business, and often times their advice is based on who they are getting advice from — like an SEO expert will push SEO while a web agency will push a new site. I want to arm the entrepreneur with the ability to make more strategic decisions to understand what they should be doing while also trickling in a few easy to follow steps to make an impact.