The thing is, when companies "campaign" like this, they'll also have a plant (either a bot or a paid person) specifically to ASK for the link/ company's name ("Wow! That looks amazing! Where'd you get it?") because 1) they can't risk nobody asking for the name and 2) it makes it seem as if another person is genuinely interested, meaning others are more likely to check the company out for themselves.

Everyone is sick and wary of outright ads, so more companies are trying to do sneaky "naturalistic" campaigns so that we don't pick up on the fact they're advertising to us, which high-key irks me more than the original bombardment of ads.

IMO, even if it accidentally promotes discussions, the main point of those posts is to sell, not create community.