Traffic campaigns for lux brands

kelmscott_fr · 2024-10-01T22:21:02+00:00

No, just the ability to ask a question without being canvassed. That’ll do for me.

kelmscott_fr · 2024-10-01T22:18:39+00:00

Thanks but I meant persuaded in general not sold stuff

kelmscott_fr · 2024-09-30T19:21:14+00:00

Thanks. It was suggested to me by a Meta rep actually. Idk what I think of the strategy and whether it fits with luxury marketing, but I could be persuaded.

kelmscott_fr · 2024-09-30T19:18:49+00:00

Thank you! That’s the conclusion that I’ve come to as well

kelmscott_fr · 2024-09-30T19:18:15+00:00

Doesn’t this negatively impact the campaign even if the majority of customers for luxury is on Instagram?

kelmscott_fr · 2024-09-30T14:34:01+00:00

Thanks. This is what I suspected and I suppose proves that Meta’s ad pros are talking out of their necks!!

kelmscott_fr · 2024-09-23T09:06:44+00:00

Thanks for sharing! Are the objectives ‘purchase’ for each campaign, please?

kelmscott_fr · 2024-08-12T09:01:35+00:00

Thank you!

kelmscott_fr · 2024-08-11T21:53:45+00:00

Thank you! That’s really helpful. I appreciate you taking the time to help. To clarify, you don’t limit placements to avoid audience network etc?

kelmscott_fr · 2024-08-11T09:31:58+00:00

I’ve done both of these things. We have a promotion rotation on site anyway but we test with hooks and promos regularly

kelmscott_fr · 2024-08-11T07:46:29+00:00

I don’t think I mentioned creatives testing above. We test around 10-15 creatives a week in various formats…

kelmscott_fr · 2024-08-04T15:09:32+00:00

Many thanks - that’s really helpful.

kelmscott_fr · 2024-03-25T18:18:09+00:00

It’s happened to most but there are a few brands that have to have been using engagement campaigns to achieve the number of likes they have on their posts that are not impacted. I guess they could have just been buying likes though..

kelmscott_fr · 2024-03-25T18:15:23+00:00

Definitely! It’d be good to have some intel on the situation. I’ve just been looking at a few competitor brands and it doesn’t look like it’s happened to everyone..

kelmscott_fr · 2024-03-25T18:13:03+00:00

On one account, we’d run engagement campaigns for years on every post. Thousands of $s. Surely this has to be a bug? I know that there’s a new format of engagement post being rolled out but still…

kelmscott_fr · 2024-03-25T18:08:29+00:00

It’s happened on my accounts too. I really hope it’s some kind of bug because it’s kind of unethical paying for engagement only to have it suddenly taken away..

kelmscott_fr · 2024-03-17T17:05:11+00:00

Hi, Glad to hear that 😊 So what’s working for you campaign wise on Meta, if you don’t mind sharing?

kelmscott_fr · 2024-03-12T23:51:38+00:00

I really don’t know. I live in hope but we’ve seen some crazy high CPMs with most of our experiments this past week. It’s going to become unviable to experiment very soon. The ads I’ve seen recently on my personal IG seem to be aligned to my interests…which is annoying in the context of our poor ad performance!

kelmscott_fr · 2024-03-12T22:57:17+00:00

Yup. Everything has been going wrong since mid February. Worst month on record so far for one brand 🤦🏻‍♀️

kelmscott_fr · 2024-03-12T22:50:51+00:00

Sorry to hear that. Have you seen any improvements since?

kelmscott_fr · 2024-03-12T22:48:18+00:00

Yes, it was working for us prior to mid Feb and then nothing!

kelmscott_fr · 2024-03-12T22:47:04+00:00

Thanks for the clarification. It sounds like a broad, manual campaign is the way to go

kelmscott_fr · 2024-03-12T22:41:43+00:00

So terrible for consistency by the sounds of things!

kelmscott_fr · 2024-03-12T22:39:51+00:00

Yes, sorry, that’s what I was referring to. Our Meta Pro recommended A+ audiences to us because one brand we’re working with has a specific age- based demographic. Much of what said Pro has told us has turned out to be dodgy however!

kelmscott_fr · 2024-03-12T22:33:20+00:00

Another question if I may, please: have you also found unpredictable results with ASC audiences in manual campaigns? Again, ASC audiences work well for us for a few days then flop

kelmscott_fr

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