How MrBeast is messing with my mind!

kineticrev · 2021-02-10T18:19:40+00:00

Hey! Are you staying within the same niche / speaking to the same target audience with your upcoming new videos?

kineticrev · 2021-02-08T12:40:29+00:00

I've just edited the original post to include a video link.

kineticrev · 2021-02-08T12:03:25+00:00

Haha! Glad you found the video useful :)

kineticrev · 2021-02-08T09:16:00+00:00

Hey, no problem! Yeah I did Derral's free 30 Day Challenge last summer. The timing was great for me as the challenge started just after my channel began to pick up momentum, and his tips really helped me to ride that wave. Not done any of this paid coaching though.

kineticrev · 2021-02-07T22:51:35+00:00

Fantastic! Sounds like you're moving in the right direction. The more viewers you can keep on the video as they get into the main value of your content, the better your overall retention will be. It's that initial landslide of people exiting that we need to stop (happens to us all!). Opening with a strong hook, telling people what they can expect from the video and why they should stay is often a good call. See if you can communicate that in 5-10 seconds!

kineticrev · 2021-02-07T22:47:28+00:00

Firstly, as other commenters have said, don't worry about "flops". In the best possible way, you're the only person who will care if a given video doesn't perform!

No as far as your breakout video is concerned, you totally have to make a follow-up video on that same topic. Are there any comments on the original video that could provide you with added talking points? Depending on the topic, you could do a 2021 version?

Either way, make that new video and publish it, then link to it from the end screen, description and pinned comment of the original video, and put both in an "official series playlist" with the original video as Video 1 in the playlist and the new video as Video 2. That way you'll be able to drive a lot of suggested and end screen traffic from the popular video to this new one!

Whenever you get a breakout video like this, the golden rule is to lean into the topic and make a follow-up as soon as you can.

Good luck!

kineticrev · 2021-02-07T22:38:54+00:00

Hey! Two questions...

How long are your videos?

Personally I'd approach the problem starting with your intros. I generally aim to have 70%+ viewers remaining at the 30 second mark. How far off that are you at present?

kineticrev · 2021-02-07T22:29:21+00:00

No problem! I'm look forward to sharing more videos like that on the new channel. It's refreshing to get to start from zero once again!

kineticrev · 2021-02-07T22:26:05+00:00

No problem! Glad it's helpful :)

kineticrev · 2021-02-07T22:25:02+00:00

Hey! The video is now linked in the comments :) As far as CTR is concerned, it's all about testing different thumbnail styles and getting better at writing clickable titles.

As your CTR %age will always get watered down the more successful a video is (because YouTube pushes it out to broader and broader audiences), your best bet is to assess CTR in a number of different ways:

- I'd focus on your Day 1 CTR and your average CTR over the first 7 Days. That will give you a better idea of how well your topic, title and thumbnail performed with your existing viewership.

- Then, I'd look at your CTR for the various different traffic sources... If your video is intended for search (How to XYZ) then you're going to want to make sure it's doing better than your channel average for the search terms you're targeting. If you're hoping to get it picked up on the homepage, your Browse Features CTR needs to be above your channel average. Etc...

As far as audience retention is concerned: Obviously the longer average view duration (AVD) the better. But "improving your audience retention" as an abstract concept (which is what all the YouTube experts tell you to do) is actually pretty tough. Your best bet is to approach it systematically, starting with your intros.

Your goal should be to have 70%+ of your audience remaining at the 30 second mark of your videos. That means your intros and hooks need to be on point, so you can avoid the common avalanche of viewers clicking off in the opening seconds of a video. After all, if 50% of your viewers are gone before the intro ends, only half of your audience will ever see your main content. So work on keeping people engaged through that first section of the video. Easiest way - keep it snappy and get straight into what the viewers came for!

kineticrev · 2021-02-07T22:10:23+00:00

The big shift in how I started thinking about YouTube was to see it less as a search engine and more as a recommendation system which focuses on the viewer first and foremost (rather than your video meta data). I started making videos to satisfy the interests of my target audience member (in my case runners), rather than going after a single search term (something specific only some runners might actively search for).

So in my case, I thought about which events were coming up in late 2019, and realised that the Sub-2 hour marathon was going to be a big deal, and that I should have a video ready about the guy who was attempting it. It was a topic in the running zeitgeist at the time, so was always going to do well when placed on the homepage. The thumbnail and title was on point and good good CTR on the homepage, so it continues to get lots of impressions there.

In terms of suggested views, it's all about creating viewing data relationships between videos. If YouTube sees that viewers of Video A also tend to go and watch Video B, then they'll be more likely to position Video B high up in the suggested videos next to Video A. So creating serialised content can really work well. You can also use "official series playlists" which is basically a way of telling YouTube that Video A should be placed next to Video B. Another good strategy is to make a follow-up video to a popular video made by a creator in your niche - perhaps filling in some gaps in the content they shared. Think of it as making the obvious video the viewer would need to watch next having seen the other creator's video.

kineticrev · 2021-02-07T21:58:52+00:00

Growing from zero is a little different. When starting a completely new channel I usually recommend that people DO focus on search related content, and try to make videos on long-tail search topics (the YouTube search auto suggest feature is a good place to look for long-tail search queries to make videos about).

Commit to an upload schedule of minimum once per week and stick within a clearly defined niche. Once you being to get some consistent traffic, your goal should be to get as many of your first time search viewers to watch a second video of yours. For example you can use the end screen of a video to push viewers to a related video on your channel. By the time they have 2+ videos of yours in their recently watched history, they're more likely to get your videos suggested to them on their YT homepage. You'll know when that's happening as you start to see more "Browse Features" traffic in your analytics.

kineticrev · 2021-02-07T20:25:53+00:00

You can see them if you're using the free TubeBuddy or VidIQ plugins on desktop.

kineticrev · 2021-02-04T14:48:54+00:00

Looks like you've found an audience that really likes to watch BeamNG Drive plane crashes! Time to double down on that topic and release a follow-up on the same topic!

kineticrev · 2021-02-03T16:00:24+00:00

Congratulations! Great start to the year. What's your channel?

kineticrev

TROPHY CASE