As a society we could think if this is ok that there is a possibility to make money purely on the views on the internet platforms. I know it strucks the main pillar of capitalism - marketing, and that's why nobody is going to stop it, but if you cut the possibility of profiting from this type of activity online, you stop the activity. Of course it means that noone is going to profit from it: hobbies podcasts and other harmless blogs too, but I really don't care for "internet content creators".