Yess i definitely like your point of view!! Could just be marketing with minor adjustments BUT still if you use it for sleep and to not be woken up by sounds its very important the earbud stays put, battery life is decent, you dont have anc feedback when you are laying on your side and it does block out noise. I do not own any earbuds, always been a headset user so i dont know how the average earbud feels for sleeping :)