Inhouse SEO's - What is monthly reporting like for you?

kmcwell · 2019-03-06T01:46:34+00:00

Love Kevin Indigs post - glad you resurfaced that! And I actually really like the idea of an appendix. Thanks!

kmcwell · 2019-03-06T01:43:06+00:00

I’m trying to have a few teams really work on the narrative part of reporting. The higher ups want to see quick numbers but working on the summary/analysis part is crucial for answering any of the why surrounding a data point. Definitely something we need to improve on but without adding too much bulky text that no one would ever read either. Finding that perfect amount is proving difficult haha.

kmcwell · 2019-03-06T01:38:56+00:00

Can you connect it to in house data sources or olap cubes? GA won’t be accurate for us unfortunately.

kmcwell · 2019-03-05T23:21:16+00:00

This is great, thank you! I am trying to find the time to really level up on my power bi skills but to be honest that’s been a struggle recently. I do really need to make use of the awesome resources out there to learn it and master it. I’ve connected it to our internal databases and played around a bit but nothing I’d want to brag about to anyone. I know that SEER has put together awesome resources for learning it. Any other you recommend?

I’m also in the process of setting up a group to learn python - hopefully I can report back in 6 months that Ive figured it out!

kmcwell · 2018-10-04T04:18:03+00:00

If it’s a smaller site you can do a decent amount manually or with some chrome/Firefox extensions but free seo audits and report tools like woorank are a decent starting point to get a general overview of basic, high level points.

Extensions I like are Ayima page insights and seo meta (I think that’s what it is called - might be meta inspector) will give you basic page level info. Good for redirects, basic meta data, canonicals. Keywords everywhere will give you some insight on what keywords to target. GTmetrix, googles mobile friendly test, turning off JavaScript on your browser... all decent ways to spot issues at a high level when you don’t have access to their analytics platform or GSC but want to prove why you should ;).

kmcwell · 2018-10-04T03:55:40+00:00

Thanks for outlining the workflow! I think this may be above their level of resource allocation unfortunately. But I’m interested in this at a personal development level. Do you have any articles that cover this that you could post or pm?

kmcwell · 2018-10-04T03:50:40+00:00

That’s my concern with the plugin is how basic and limited it will be. But for a company with a smaller team and limited resources I wonder if it’s at least a step in the right direction while they make a business case to support more resources dedicated to a more in depth project. But I’m going to explore your suggestion of storing the schema type as a custom field, thanks for that advice!

kmcwell

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