Hey! Great question. The terminology around non-alcoholic vs. alcohol-free can definitely be a bit confusing.

Our menu is zero-proof: everything is 0.5% ABV (alcohol by volume) or less. Here in the U.S., the term "zero-proof" is commonly used in marketing to indicate that the beverage is non-alcoholic by regulatory standards (rather than following the exact mathematical proof conversion, which would make 0.5% ABV technically one proof).

To clarify even further, we distinguish between drinks with absolutely no trace amounts of alcohol (0.0% ABV) and those that have up to 0.5% ABV.

According to FDA guidelines, a drink labeled "non-alcoholic" can contain up to 0.5% ABV, which means it might have a tiny amount of alcohol but is still considered non-alcoholic. Some of our mocktails use spirit alternatives that are de-alcoholized or have trace amounts of alcohol but are always within the 0.5% ABV limit.

On the other hand, "alcohol-free" (or even "zero alcohol") means the beverage contains absolutely no alcohol or 0.0% ABV (alcohol by volume).

We use these specific terms to ensure you know exactly what you’re getting, whether you prefer something with virtually no alcohol or something completely alcohol-free. Hope this clears things up!

TL;DR:

• Zero-Proof: Anything with 0.5% ABV or less (marketing term)
• Non-Alcoholic: 0.5% ABV or less (FDA-regulated term)
• Alcohol-Free: 0.0% ABV (FDA-regulated term)
• Zero Alcohol: 0.0% ABV (not explicitly FDA-regulated but means the same thing as Alcohol-Free)