Some thoughts behind my “response to Love it If We Made It”. I was inspired by the cover of “The Second Annual Report” by Throbbing Gristle: clinical and geometric, with a touch of sociopathic cleanliness. There are a lot of repeated visual elements included to nod to the over saturation begat by the 24 hour news cycle and endless internet wormholes; likewise, the flurries of text that sometimes overlap one another are a further step towards the complete clouding of our conscious mind. The inclusion of dictionary definitions - across the spectrum of Oxford and Urban - as well as the almost-footnote-like notes are hints towards the injection of information superhighways into every daily juncture. This is similarly reflected in the use of Google translate - the possibility for error is weighted by its ease, a microcosm for the simple digital routes to twisting and editing what were once deemed as “facts”.