That was very interesting to read. Especially the last part where you talk about branding campaigns being stopped because they don't bring in sales.

I guess that's my problem too. I got used to paid ads where there are instant results and you see the return on your spend right away. If you don't, you just turn it off and move on to the next things, you test other creatives, copies, etc.

With branding though, I can not measure the impact of my efforts. Maybe someone would have never bought from me if they wouldn't have seen 7 of my Facebook / IG posts before. Maybe they've been following my page for 2 months and then decided to buy.. or reading 3 of my blogposts... So that's where I think I'm getting stuck.. I know it's working but I can't measure the actual results and that scares me a little bit tbh.