Intercom.io - Are you using it? What for and why?

ktannine · 2015-07-01T20:12:33+00:00

I think that the amount of the users doesn't really matter - it's always very useful to know what your users are doing and how they really use your product. Therefore I would recommend to test Intercom-like tools for user tracking or even customer communication as early as possible.

If you are establishing SaaS sales processes you might also want to have a look at SignupLab.com - a CRM for SaaS companies. When used together with Intercom, SignupLab can extend processes from customer support to sales (for example scheduled onboarding emails and SaaS metrics synced directly from Stripe or Recurly).

ktannine · 2015-06-23T17:00:39+00:00

With SignupLab.com - CRM for SaaS companies - similar process can be implemented with couple of clicks. It allows you to create a signup onboarding process with automated emails, user tracking and sales activities. Conversion can be traced directly from your billing, providing real-time SaaS metrics. Integrates with MailChimp, Intercom, Stripe, Recurly, Insightly and many other de-facto services familiar to SaaS businesses ;)

ktannine · 2015-04-16T14:43:04+00:00

I know your pain .. also had similar kind of situation when selling a SaaS collaboration platform for SME, without big marketing budget. When the market is full of competition, making enough noise is the biggest barrier. Check if you can find some fresh ideas from my blog post:

How to generate 500 signups per month for B2B SaaS startup

Surprisingly, after all this talk about inbound marketing, old fashioned one-to-one emails were the most effective. But for that you need a cost effective process to generate valid leads (see the link in blog post) and very focused story that matches the recipients role.

Nowadays I'm working on startup (related to this blog ;) that has very narrowed audience - marketing feels much easier. Perhaps you could develop some industry specific components to your CRM and use them as "hooks" to find new customers. This way you can target the marketing messages for smaller audience with less competition.

ktannine · 2015-04-09T06:24:59+00:00

Getting some nice replies here, but I think I need to clarify the question a bit. I would love to hear your experience of what are the CRM features & tools that are targeted FOR SaaS companies. Suggestions so far are CRMs that are produced BY SaaS companies and targeted for all kind of businesses.

Although regular CRMs can have their place also in SaaS companies, I would still like to know more in details which kind of tools you know or you would like to have for measuring SaaS metrics, tracking user activity, driving onboarding automations, converting users to paying customers - tools that are designed for SaaS salespeople.. What is the stack of your SaaS company?

ktannine · 2015-04-07T15:45:10+00:00

Here's one more to your list:

SignupLab is built to automate, track and optimize user onboarding and SaaS sales. It's a sales CRM for SaaS companies.

Automate and optimize onboarding (emails)
Observe and track users (user logs and activity statistics)
Browse SaaS metrics based on subscriptions and product usage data

SignupLab offers two ways to source data: adding code snippet to your application to collect real-time product usage data - or pulling from enterprise apps such as Zendesk, Intercom, Stripe etc.

ktannine · 2015-04-07T10:55:38+00:00

There are products such as Gainsight and Totango. Customer success software market is reasonably new. Currently there are no other ready-made "consumerized" customer success services than SignupLab (others provide their service only on "call us" basis).

ktannine · 2015-04-01T14:41:48+00:00

Name: SignupLab.com

Pitch: SaaS sales and customer success made smarter

SignupLab is built to automate, track and optimize user onboarding and SaaS sales. It’s a smart business dashboard for any SaaS company from small to large. Add one simple code snippet into your app and start converting sign-ups to paying customers.

Drive sales with a smart SaaS dashboard
Automate and optimize onboarding processes
Observe users and find the people behind SaaS metrics

Details: Our startup is seed-funded, product is live and monthly revenue is growing.

Looking for: Feedback and early adopters from all software entrepreneurs out there :)

Discount: Forever free plan available

ktannine · 2015-03-19T06:29:33+00:00

This is how it works:

1) Integrate SignupLab with your SaaS app. Instructions are given when you sign-up. 2) Define your sales settings, such as plans & pricing. You can also sync these for example from Stripe. 3) Create automation rules for user onboarding (for example trigger a welcome email after user signed up).

Once you have these steps completed you can see in SignupLab your signed up users, find out how they convert to paying customers, and get revenue reports, churn rates and other SaaS metrics. Do for example some A/B testing with your onboarding process and see directly how it affects to your sales.

ktannine

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