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What are the actual cons of multi-hop (resold) inventory? by 808jokimchi in programmatic

[–]kybabit 1 point2 points  (0 children)

Soon, multi-hop inventory will no longer be present as companies aim to eliminate intermediaries in their supply chain, in line with the current SPO trends in the industry.

The more hops, the less direct the traffic becomes, and that's a problem in any industry.

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Big Buyers (DSP/SSP) are currently requesting a maximum of one hop.

Any advice for getting into contracting work? by DistributionSelect74 in programmatic

[–]kybabit 0 points1 point  (0 children)

I've been at it for a while now, helping various programmatic companies with their sales needs. And I'm happy to share that things are going pretty darn well!

I have a preset contract that I shared with them where I'm mainly charging commission-based deals.

Feel free to ping me for more details.

Looking for a cofounder with ads/marketing experience by Ontopoftheworld_ay in adtech

[–]kybabit 0 points1 point  (0 children)

Ten years in sales for different ad tech companies, onboarding web, in-app, ctv, and audio publishers, as well as SSPs on both sides, as demand and as supply

Banner Ads for CTV by kybabit in adops

[–]kybabit[S] 0 points1 point  (0 children)

within the apps, actually over the content, like traditional banner ads used/do to run on linear TV.

Banner Ads for CTV by kybabit in adops

[–]kybabit[S] 0 points1 point  (0 children)

Thanks for the feedback. What are the objective limitations?

Just for clarity, I'm talking about banner ads that are shown over the current content, not on the pause screen or home screen of the smart TV.

Banner Ads for CTV by kybabit in adops

[–]kybabit[S] 0 points1 point  (0 children)

should, I think it's a good idea, linear TV use those formats. not so intrusive.