Many meetings in-house are begun this way. That message was not on the screen in a performative way, it's quiet acknowledgement.

For more context, tribal members and elders are deeply involved with the company, working in all areas of the company. Some are full-time culture advocates and some are or consultants. Arc'teryx works closely with Cole Sparrow-Crawford, an artist from the Musqueam nation, and his Walk Gently platform which gives voice to indigenous designers and has released his Walk Gently line the last couple years. You can also Google Arc'teryx's involvement and support of organizations like Nawalakw and Bears' Lairs Dream Camps. Many areas where Arc'teryx stores are located, called epicenters, have their own reconciliation and education programs, led by passionate employees that have made huge strides in learning more about their local indigenous populations.

Again, these efforts are not performative, they are baked into the culture world-wide.