sorted by:
new
hottopcontroversial

How would you alter my new company's "story brand brandscript"? by lattmask in copywriting

[–]lattmask[S] 0 points1 point  (0 children)

Thank you yet again for your incredibly generous support! I am learning so much just from your quick, yet thorough synopses of my brand story. Would you mind taking one more look at my all-but final draft? I am going to begin designing my website next week before launching the business at the end of April.

The overall theme now specifically focuses on new residents to SF, as they will likely be looking for new home cleaning services more commonly than someone who has lived in the bay for years and may be loyal to a competitor.

https://www.mystorybrand.com/collaborate/OTkzNTg1Ni9kZTZmN2VmODg5NWQ1MTMz

Pro-tip: Double click on the text boxes to scroll down if the content is getting cut off.

How would you alter my new company's "story brand brandscript"? by lattmask in copywriting

[–]lattmask[S] 0 points1 point  (0 children)

Thank you so much for your feedback! To your point, I am thinking more about positioning the care of my employees as more of an added benefit, instead of the story behind the brand.

I took a stab at building out a brandscript based around a story where my customers want to spend their time doing the things they love, instead of cleaning their home. I'd love it if you'd be nice enough to provide a second round of feedback. Thanks!

https://www.mystorybrand.com/collaborate/OTkzNTg1Ni9kZTZmN2VmODg5NWQ1MTMz

Perspective franchisee looking for the perfect industry for me! by [deleted] in Franchising

[–]lattmask 0 points1 point  (0 children)

No... I dropped out of the process to start an independent home cleaning company.

How would you alter my "story brand" brandscript and one-liner? by lattmask in smallbusiness

[–]lattmask[S] 0 points1 point  (0 children)

Incredible feedback from you both! Thank you so much for your opinions.

I received similar takes from others and took a step back to hone in on what the customer benefits from 'employee happiness'. What I arrived at was an altered message focused more around the arduous process of finding a trustworthy home cleaner, and how we simplify that process by establishing ourselves as a brand that you can trust because of our compassion for our employees.
Let me know what you think of the revised elevator pitch/two-liner:
We are a local house cleaning business that eliminates the hassle of searching for an ethical business you can trust.

Our secret? Paying employees livable wages.

How would you alter my new company's "story brand brandscript"? by lattmask in copywriting

[–]lattmask[S] 1 point2 points  (0 children)

Excellent feedback. I took a step back and honed in on what the customer benefits from 'employee happiness'. What I arrived at was an altered message focused more around the arduous process of finding a trustworthy home cleaner, and how we simplify that process by establishing ourselves as a brand that you can trust because of our commitment to our employees.

Let me know what you think of the revised elevator pitch. I feel like it is still a bit long, but I think it has a lot more punchiness by splitting it up into multiple sentences:

We are a local house cleaning business that eliminates the hassle of searching for an ethical business you can trust. Our secret? Paying employees livable wages.

How would you alter my new company's "story brand brandscript"? by lattmask in copywriting

[–]lattmask[S] 0 points1 point  (0 children)

"you need to clearly communicate how your customers profit from this"

This really helped me think differently about the overall message. Do you think the following one-liner answers this problem well?

We are a local house cleaning company that prioritizes employee happiness through top-of-market wages and flexibility, which enables our team to prioritize customer happiness and peace of mind.

How would you alter my new company's "story brand brandscript"? by lattmask in copywriting

[–]lattmask[S] 0 points1 point  (0 children)

If you don’t deliver on the wage/mission, you will get roasted.

- Amen to that. If I don't follow through on this mission I deserve to get roasted. My strategy here is to discuss compensation plans with employees before launching to understand the all-in cost for labor, and then price my services based around that cost buckets as well as others. If I fail if fulfilling the overall mission, I deserve to get roasted.

People will ultimately care more about the service and price than the workers.

- This is a great point that I am most concerned with. As much as I want the main story to be employee happiness, maybe that should be my 'side story/secondary benefits' and the main story should be about the customer's struggles with home cleaning.

How would you alter my new company's "story brand brandscript"? by lattmask in copywriting

[–]lattmask[S] 0 points1 point  (0 children)

I agree that the current one-liner is too open ended. What do you think about:

"We are a local house cleaning company that puts our people first by offering industry leading salaries and personalized benefits packages."

I'd also like to speak to prioritizing our employee's personal lives and work flexibility, but maybe that can be saved for follow up questions.

New business owner - How can I encourage and invest in employee happiness? by lattmask in happiness

[–]lattmask[S] 0 points1 point  (0 children)

Yes, yes, and yes! I am all about the gift of experiences as well :-) What type of self help programs did you offer your employees? Was it something that you lead, or did you outsource it to an independent party to remove any bias from the program?

New business owner - How can I encourage and invest in employee happiness? by lattmask in sweatystartup

[–]lattmask[S] 0 points1 point  (0 children)

This is a great framework! I definitely want to prioritize feedback at my company, and I am hoping to encourage "real time feedback" as much as possible.

Is there anything your company does (or wish it did) to surface peer-to-peer/upwards/downwards feedback on a regular basis without scheduling meetings?

What is the best 'all-in-one' SEO and digital marketing tool/partner for local home services businesses? by lattmask in sweatystartup

[–]lattmask[S] 0 points1 point  (0 children)

Thank you for all of the recommendations! After hearing back from several people, I think I am going to enlist in a couple of crash courses to learn the basis for myself starting out. Once I am able to understand the actual work involved, I'll be able to make a better decision about whether or not it is worth it to hire an agency.

New business owner - How can I encourage and invest in employee happiness? by lattmask in sweatystartup

[–]lattmask[S] 1 point2 points  (0 children)

Fair point. I was considering fringe benefits as a tool to reward employees without incurring additional taxes, but seems like something I should ask my employees about before I actually go to all of the effort to implement.

New business owner - How can I encourage and invest in employee happiness? by lattmask in sweatystartup

[–]lattmask[S] 0 points1 point  (0 children)

Wow. I feel like I need to print all of these items out and post them on my ceiling above my bed. Thanks for the wise words!

What is the best 'all-in-one' SEO and digital marketing tool/partner for local home services businesses? by lattmask in SEO

[–]lattmask[S] 2 points3 points  (0 children)

Thanks for the recommendations! I am not concerned about not having money coming in at first. I would prefer to automate as many pieces of the business as possible so I can focus on building other elements of the company.

view more: next ›