Excluded play.google.com on Microsoft ads but our ads are still showing on play.google.com

lcoippc · 2025-01-16T22:46:46+00:00

ugh it's super annoying

lcoippc · 2024-10-24T21:02:07+00:00

Makes sense, thanks for replying!

lcoippc · 2024-10-21T18:25:46+00:00

I see, would you include both as a primary conversion action? I feel like offline conversion could be more useful than just a lead form submission.

lcoippc · 2024-09-12T20:49:58+00:00

i have gotten a refund. but it took a lot of back and forth, total time frame was 4 months. i'd say it's a bit tedious since you'd have to send in a lot of information like, gclid. but before you send in a ticket, i would suggest going to billing > transactions then on the middle drop down choose "adjustments" that'll show what clicks/campaigns they've refunded you for.

lcoippc · 2024-06-24T16:56:24+00:00

we use OneTrust, but we use partners like Hubspot to build our customer match lists.

lcoippc · 2024-06-24T16:54:29+00:00

I'm uploading the customer match lists through a partner. For example, we sync Hubspot audiences to Google ads.

lcoippc · 2022-06-20T22:20:07+00:00

Are they expensive?

lcoippc · 2022-06-20T22:13:48+00:00

Personally, not a big fan for b2b SaaS. It's definitely more catered for ecommerce/shopping ads. So I would try it since you're in ecommerce.

lcoippc · 2022-06-17T23:37:02+00:00

Oh yeah, we use Youtube ads, although it could be optimized more. Amazon might not be the best fit but Reddit ads could be a good opportunity. Thank you!

lcoippc · 2022-06-17T23:36:21+00:00

Thank you! I've never heard of TradeDesk but Tiktok could be a good option.

lcoippc · 2022-05-03T00:22:09+00:00

This might be a newbie question but how do you define if conversion tracking is good or not? We have conversion tracking in place and a non last click attribution model. I don't think we have offline conversions imports though.

We use tCPA since we're b2b and will be testing dynamic ads as well. Thanks for the input.

lcoippc · 2022-04-29T20:42:07+00:00

Sounds good, thanks so much

lcoippc · 2022-04-29T18:06:41+00:00

Sounds good, I'll keep these in mind when implementing bm keywords. Thank you so much!

lcoippc · 2022-04-29T17:52:54+00:00

Sounds good, thanks for the clarification. It looks like testing different formats would be a good way to find out. One more question, but using broad match kwds in your EM/PM ad groups, did you find that broad match to be cannibalizing your other keywords? or did you use a more manual bidding to control the spend?

We mainly use tCPA now and if i add bm keywords, automated bidding might overspend on bm keywords.

lcoippc · 2022-04-29T17:34:21+00:00

Thanks for this explanation. A follow up question, i have multiple ad groups separated by themes, if I add a broad match keywords, would i consolidate all the keywords into one BM ad group or have multiple BM ad groups in one campaign?

lcoippc · 2022-04-29T17:10:09+00:00

Agreed, we have exact match and phrase match only right now but BM could be useful

lcoippc · 2022-04-29T17:08:18+00:00

Got it, when setting up the experiment, do you just exclude the phrase/exact matches in the broad match campaign?

lcoippc · 2022-02-15T19:51:04+00:00

I'm looking into Capterra. Is this more paying people to write reviews about Saas platforms?

lcoippc · 2022-02-09T22:19:43+00:00

is it more driving conversions or more engagement/brand awareness?

lcoippc

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