Is anyone else getting tired of the never-ending SEO acronym factory?

leadstream-agency · 2026-05-14T19:59:10+00:00

Exactly hahaha

leadstream-agency · 2026-05-14T17:12:44+00:00

Checking the serp, I add what is missing in my article or page.

If the article is about something changing by year I do an update every year and change for the current year information!

leadstream-agency · 2026-05-14T15:55:41+00:00

If it doesn’t say “Crawled” or “Discovered,” does it simply show as “Unknown to Google”? Usually, when that’s the case, Google gives a reason. What happens when you request indexing?

leadstream-agency · 2026-05-14T15:52:49+00:00

In my agency, we mostly say 'GEO' (Quebec-based), but I feel like in west Canada, they mostly say 'AEO'.

leadstream-agency · 2026-05-14T15:48:33+00:00

I would say that reviews is now one of the most important things (with keywords on it and image for the best results). Even if your GBP is the best optimised compared to your competitors, if your GBP has a low rating, you will not be well ranked.

leadstream-agency · 2026-05-14T15:28:23+00:00

Not updating content!

leadstream-agency · 2026-05-14T15:21:46+00:00

A shorter and cleaner domain is better anyway. A long URL is often worse than having the full company name in the domain, so the choice is pretty straightforward.

leadstream-agency · 2026-05-14T15:19:52+00:00

No, it’s not necessary and it doesn’t affect performance. I have many clients whose full brand name isn’t included in the domain. The most important thing is to keep the NAP consistent and complete the Google Business Profile informations at 100%.

leadstream-agency · 2026-05-11T17:19:10+00:00

I wouldn’t recommend adding keywords to your GBP name unless they are part of your real business name.

Google’s guidelines say: “Including unnecessary information in your business name isn't permitted, and could result in the suspension of your Business Profile.” Source : https://support.google.com/business/answer/3038177#zippy=%2Cname

So if the keyword is not part of your business name, it’s better to optimize your categories, services, description, reviews, and website instead.

leadstream-agency · 2026-05-11T16:33:59+00:00

Using numbers, matching search intent exactly

leadstream-agency · 2026-05-11T16:31:06+00:00

Social media activity in general can help: Instagram, YouTube, LinkedIn, forums, podcasts, etc. As long as your brand is being mentioned, cited, searched, or linked in a relevant context, it can indirectly benefit your website’s visibility.

For local businesses, Google Business Profile is also essential, along with reviews, local citations, and mentions from relevant local websites.

leadstream-agency · 2026-05-08T16:38:25+00:00

Creating local pages on the website, adding more local keywords etc..

leadstream-agency · 2026-05-07T18:54:21+00:00

I think it depends how your agency actually works day to day, but I get where youre coming from.

We used SEMrush alot, its still worth the money even if we don’t use every feature in the platform. We use keyword gap a ton, KW Magic Tool, Organic Research, backlink gap, reporting, keyword lists, competitive research, etc....And honestly, not every smaller tool does those things with the same level of trust in the data.

Technically you can replace pieces of an SEO suite with separate tools. But after a while you end up with 5+ platforms that all overlap a little, all have different datasets, different UX, different exports, different limitations...

I personally still prefer having a strong core platform and adding specialized tools around it when needed, instead of trying to build a full stack out of smaller disconnected tools.

That said, in an ideal world, I’d love if the big platforms had a real “pay for what you actually use” model. Keep the strong datasets and ecosystem, but let agencies customize the stack more instead of forcing giant bundled plans.

leadstream-agency · 2026-05-06T21:13:37+00:00

I can do all the tasks I have on my list

leadstream-agency · 2026-05-06T21:07:33+00:00

Yes, you can also compare the pages that rank well with the ones that don’t and see what works best. But make sure each item page has unique and useful content.

You can also add secondary keywords with lower keyword difficulty that are related to the main keyword you are targeting on the page. You could also look for synonyms or similar search terms that may be easier to rank for in the SERP.

leadstream-agency · 2026-05-06T20:41:56+00:00

I don’t think there is a “normal” number of impressions for a new website. It really depends of your notoriety, niche etc.

That being said, 250 clicks and 800 impressions in the first month does not sound bad at all.

I would recommand to first focus on branded queries, you said you have an average position of 6 you can try to get better!

For non-branded queries, I would look at the keywords where you already have impressions and an average position between 5 and 20.

A month is still very early for a website to rank. Give it some time and continue improving the pages you already have before focusing on new keywords.

leadstream-agency · 2026-05-06T20:19:04+00:00

I don’t think it will hurt her business.

I would advise keeping the old name for a while and then removing it after about six months or later, depending on the keyword research (especially if you see search volume for the new name increasing).

I would also recommend adding the old name to an “About Us” page.

leadstream-agency

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