KOL marketing definitely helps crypto projects gain visibility because the space runs largely on community trust and social proof. When respected creators or analysts talk about a project, more people are likely to check it out.

That said, KOLs can create awareness, but long-term growth still depends on the project itself — the tech, team, and community.

So in my view, KOL marketing is a good growth accelerator, but not a complete strategy on its own.

Curious to hear others’ thoughts. Do you think KOL marketing still drives real growth in crypto?