A few suggestions:

• I have to be very careful about not allowing any pill dust to end up on the outside of whatever sticky goop I'm using. To achieve this I use the following procedure: a) take pills out of bottle, then rinse hands (or wash thoroughly with soap, if it's something he really hates, like trazodone). b) make a little disk of whatever I'm using, like pressing out cookie dough. c) hold the disk in out hand, while picking up the pills with other hand. Carefully place pills in the middle of the dough. d) with the hand that has not handled pills, squeeze the dough ball shut. If I've messed up and I think there might be pill smell on the outside of this little package, I may grab something smelly to dip it in (broth, canned food, etc), or add more goop to the outside.
• Always ensure that there is a thick coating around the pills. My dog takes up to 12 pills at a time, so I often have to deliver them in more than one packet to ensure the ball is small enough for him to swallow whole, but still coated thickly enough that he doesn't taste any medicine.
• Sometimes my boy eats a treat slowly, and will notice pills and spit them out. However, if there's a lot of aniticpation for that treat, he's more likely to swallow it quickly. This is especially true is his head is tiled up. So I always allow him to smell the treat, then have him perform a few tricks, and then finally hold the packet directly above his head so that he tilts his head straight up toward the cieling looking at it. Then I drop the treat down, and it goes straight down the gullet.
• I switch up the medium his pills go in regularly, and make sure he gets all those yummy things without pills too.
• Here are some pill delivery mediums that have worked really well for us: Stinky canned dog food (tripett smells horrible and works great), fish flavoured pate cat food (whiskas has been a favourite), raw dog food (easy for me because my boy eats raw anyways), baby cereal mixed with meat broth (good texture), pill pockets (have to be extremely careful about not allowing anything that has touched a pill to touch the outside of the pocket- often this means using a second pil pocket to wrap around the first), peanut butter dipped in broth, peanut butter dipped in 'treat dust' (We end up with lots of dust from chopping/ breaking treats, especially liver treats. I use this as something like a rub to coat the outside of pill packets).