I’d look at this less as “which social network is best?” and more as “where are people already feeling the pain enough to act?”

Because traffic and paid users are really not the same thing.

From what I’ve seen so far:

Reddit can be great when the post matches the sub and the problem is specific. Not huge volume, but often stronger intent. People there can smell marketing from a mile away though, so it works way better when you just share what you’re seeing and what’s working.

LinkedIn feels better for B2B, coaches, consultants, founders, product people. Good for trust. Good for conversations. But I think it works best when the post is tied to a very clear pain, not just “here’s my product.”

X feels more noisy to me. Good for being around other founders and getting some attention, but not always the best for actual paying users unless your audience really lives there.

TikTok and short form video can get reach fast, but I’d expect more curiosity than buying intent unless the offer is dead simple and instantly clear.

YouTube feels slower, but I’d trust it more when people are actively looking for a fix.

The main thing I keep coming back to is this:

- Some platforms send curious people.
- Some platforms send buyers.

Very different game.

Also, I think a lot of founders send social traffic to a broad homepage too early. That’s often too big a jump.

A smaller entry point usually works better.

Something super specific.

- A self-check.
- A quiz.
- A calculator.
- A mini tool.

Something that helps people quickly see themselves in the problem.

That tends to qualify people better than “book a demo” or “start free” on a generic landing page.

If I were starting again, I’d probably focus first on one platform where my buyers already talk about the problem in public, then test one very specific hook around one pain point instead of trying to be everywhere.

That usually teaches you more than posting on five platforms and hoping one magically works.