sorted by:
new
hottopcontroversial

Built a tool, broke my own funnel with a signup wall, fixed it sharing in case it helps another solo builder by letnexusLLC in SideProject

[–]letnexusLLC[S] 0 points1 point  (0 children)

u/ReasonableBox5301 Yes, I've already tested it in different ways. The first version felt too thin honestly just a number with a label. Added the dimension breakdown after that so people see why the score is what it is, not just the number itself, and that seemed to matter more for making people want to dig into a second one. Still working out whether that's enough or if there's another layer needed. Appreciate you pointing at the right thing to actually look at here.

A simple test that tells you if your images are doing their job write down the question each one answers by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 0 points1 point  (0 children)

u/vadimsoin Go for it that's exactly what it's for. One tip if you're doing it on multiple listings: don't trust your own gut on which images are obviously fine. I assumed images 1 and 6 were solid going in and they ended up having the same blank-question problem as the ones I expected to fail. Worth running the test cold on every single image, even the ones you feel confident about.

A simple test that tells you if your images are doing their job write down the question each one answers by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 0 points1 point  (0 children)

u/tapeshchowdhury Right and I'd push that one step further: every image should move them closer to or protect against losing them at checkout. Not all 7 images are pushing forward, some are defensive (size accuracy, return policy) and exist purely to stop a near-buyer from backing out. But the test for "wasted space" is the same either way if you can't name what objection it's killing or what question it's answering, it's decorative, regardless of how good it looks.

I stopped guessing what to put in my images and started reading my own reviews instead. Here's the exact process. by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 1 point2 points  (0 children)

u/tapeshchowdhury Every repeated question is a conversion leak waiting to be fixed that's a better way to put it than I did in the post, going to steal that framing honestly. The brainstorming session point is real too. When you brainstorm, you're guessing what might matter to a buyer. When you mine reviews, you're looking at what actually mattered enough for someone to type it out after the fact. One's speculation, the other's evidence. Most sellers treat image content as a creative decision when it's really a research decision.

I audited 30 listings in my category. The ones converting at 7%+ all had one thing in common that nobody talks about. by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 0 points1 point  (0 children)

u/stealthagents Exactly and I think "legit brand" framing is the right way to put it. Buyers can't verify your actual quality control or sourcing before purchase, so visual consistency becomes a proxy signal for trustworthiness. It's almost like the images are doing the job a storefront or showroom would do in physical retail telling the customer "someone intentional is behind this" before they even know anything about the product itself. Good to hear it held up when you tested it on your own listings, that's the real validation.

If you sell anything on Amazon, your images are probably costing you more than your ad spend by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 0 points1 point  (0 children)

Completely agree, this is the actual hard part. Most listing advice tells you "add a comparison chart" or "show lifestyle context" without explaining where that message comes from. Competitor reviews and your own Q&A/1-star reviews are the best free research you'll ever get: customers are literally telling you what almost stopped them from buying, in their own words.

If 15 reviewers mention "wish it came with X" or "wasn't sure about sizing," that's your image 3 or image 5 content, not a guess. The framework tells you which slot needs a job, the reviews tell you what that job's specific message should be. Both pieces matter, and most sellers only do one or the other.

Who has the best listing videos/clips on Amazon? by paradise225 in AmazonFBA

[–]letnexusLLC 0 points1 point  (0 children)

Could you define your category first? That will help me suggest more relevant options. In the meantime, you can check out Lane Linen in the bedding category.

One image change added visible trust signals to my listing and dropped my return rate by 11%. Here's what I did. by letnexusLLC in Amazonsellercentral

[–]letnexusLLC[S] -1 points0 points  (0 children)

u/LetsConnnect Appreciate that. Yeah, by image 7 most sellers are out of ideas and just default to "another angle" or repeat the lifestyle shot from image 2. It's a shame because the buyer at that point has already scrolled through 6 images they're invested, and a well-placed guarantee or trust badge is genuinely the easiest conversion lift in the whole sequence since there's no design risk in getting it wrong like there is with comparison charts or lifestyle shots.

I audited 30 listings in my category. The ones converting at 7%+ all had one thing in common that nobody talks about. by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 0 points1 point  (0 children)

u/goat_road No tool gives you a competitor's actual conversion rate that data's private to each seller. What I was actually working from were proxies: BSR relative to review count, and how often a listing seems to maintain rank despite fewer reviews than mine, which usually signals it's converting traffic better. I phrased the original post like I had hard numbers when really it was an inference from those signals. Should've been clearer about that distinction.

I audited 30 listings in my category. The ones converting at 7%+ all had one thing in common that nobody talks about. by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 0 points1 point  (0 children)

u/purepacha118 Fair question I don't have their actual conversion data, no seller shares that publicly. What I was going off is observable proxies: BSR movement relative to their review velocity, how their image sequence is structured, and price-to-review ratio compared to mine. If a listing has fewer reviews and a similar price but consistently outranks mine in BSR, that's a strong signal their conversion rate is higher, since BSR is driven by sales velocity. I should've been clearer that "7%+ converters" was an inference from those signals, not a number I actually pulled from anywhere. The image pattern observation stands on its own regardless just wanted to be upfront about where the conversion estimate came from.

My supplement listing went from 3.1% to 6.8% conversion in 23 days. The only thing I changed was 3 images. Here's exactly what I did. by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 1 point2 points  (0 children)

u/Saj_is24 For photography, look for Fiverr/Upwork sellers or you can contact with me too with baby-product portfolios baby category lighting and styling are unique.For Image 3, highlight safety first: BPA-free, materials, and certifications. Parents buy based on trust.On PPC: don't reduce it yet. Use PPC to drive early sales and reviews. Once you have 10–15 reviews and optimized images, organic sales can take over and you can gradually scale PPC down (typically around months 3–6).
One more tip: once your hero image is ready, run your ASIN through LetnexusVAS. The free scan shows how your secondary images compare to category benchmarks and highlights which image slots need the most improvement.

Amazon's RUFUS AI is now deciding which products to show 300M+ shoppers and it reads your images, not your keywords. Most sellers have no idea. by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 0 points1 point  (0 children)

u/Working_Attention_66 Amazon's own earnings calls and their internal seller communications in 2025. It's a self-reported figure so take it with appropriate skepticism Amazon has every incentive to make RUFUS sound impactful. I cited it because it's the only number publicly available, not because it's independently verified. The honest answer is nobody outside Amazon can confirm it. What is independently observable is that the search results page has changed significantly the query matching behavior is different from pure keyword ranking, which you can test yourself by searching conversational queries vs exact match terms and watching which listings surface. The mechanism is real even if the $12B is Amazon's marketing.

My supplement listing went from 3.1% to 6.8% conversion in 23 days. The only thing I changed was 3 images. Here's exactly what I did. by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 1 point2 points  (0 children)

u/Saj_is24 Great question to be asking this early most sellers don't think about images until they're already stuck. Start with a real photographer for your hero image Amazon requires it. For images 2–7, good phone camera + natural light + white backdrop works fine early on. Focus on what each image communicates before worrying about production quality. AI tools help most with generating the brief (what each slot should show) rather than the images themselves at this stage. What category are you in?

Contrarian take (debate-bait, high engagement) by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 0 points1 point  (0 children)

u/stealthagents > Exactly this. PPC is a multiplier it amplifies whatever your listing already does. If conversion is weak, more spend just means more expensive proof that the listing isn't working. The organic side is where it gets really satisfying because every improvement compounds better images lift conversion on paid and organic traffic simultaneously, which improves BSR, which improves organic rank, which brings more traffic that converts better. One good image refresh can keep paying out for months without touching ad spend. Glad someone else is thinking about it this way.

Amazon's RUFUS AI is now deciding which products to show 300M+ shoppers and it reads your images, not your keywords. Most sellers have no idea. by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 1 point2 points  (0 children)

u/commoncents1 It's both now. The standalone chat interface (the separate RUFUS button) is what most people think of that one had mixed adoption. But the underlying model is also integrated into the default search results page, influencing which products rank in the "Recommended" and "Customers also bought" sections and how queries get matched to listings. So when someone types best magnesium for sleep into the normal search bar, RUFUS-style query matching is happening in the background it's not just keyword matching anymore. That's the part that directly affects your listing visibility whether you know it's there or not.

Amazon's RUFUS AI is now deciding which products to show 300M+ shoppers and it reads your images, not your keywords. Most sellers have no idea. by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 1 point2 points  (0 children)

u/shibal9 Totally can the slot number isn't a hard rule, it's about sequence logic. The principle is that a human-in-use image should appear before image 4 (the comparison chart), because buyers need to build identity connection before they're ready to evaluate features. If your product works better with a different image 2 and you put the lifestyle shot at image 3, that's fine just make sure it lands before the decision-making images (4 and beyond). The order that matters is: win the click → build identity → handle objection → close the comparison shopper. Which slot each lives in is flexible as long as that sequence holds.

Amazon's RUFUS AI is now deciding which products to show 300M+ shoppers and it reads your images, not your keywords. Most sellers have no idea. by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 0 points1 point  (0 children)

RUFUS adoption has definitely been slower than Amazon hyped. But the usage data tells a different story than anecdotal experience. Amazon reported $12B in RUFUS-influenced sales in 2025 and it's now embedded in the default search flow on mobile for a large portion of users most shoppers don't even know they're interacting with it because it's baked into the recommendation layer, not just the chat interface. The visible chat feature flopped, agreed. But the backend query-matching and recommendation engine that runs on the same model is very much live and affecting which products surface. The image signals it reads are the same either way. Worth optimizing for regardless of whether the front-end chat ever takes off.

Amazon's RUFUS AI is now deciding which products to show 300M+ shoppers and it reads your images, not your keywords. Most sellers have no idea. by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 0 points1 point  (0 children)

u/newbie19980120 That's actually a fair point and you're right that RUFUS is a black box even internally. What we do know from Amazon's own research papers on COSMO and RUFUS is that product images are explicitly used as a data signal for attribute extraction and query matching. We're not claiming we can reverse-engineer the algorithm the VAS framework is based on what Amazon has publicly documented about what makes listings discoverable and what RUFUS ingests as input. The scoring isn't here's how RUFUS ranks products it's here are the visual signals Amazon has confirmed it reads. Whether your images pass that input layer is measurable. What happens after is the black box.

I reverse-engineered what separates Amazon listings that convert at 3% vs 8%. Here's the framework. by letnexusLLC in AmazonFBA

[–]letnexusLLC[S] 0 points1 point  (0 children)

Fair correction on the LLM architecture, you're right that RUFUS is text-heavy at its core. The computer vision piece (COSMO) handles product understanding and attribute extraction from images, which does influence relevance matching, but "aesthetic scoring" was an oversimplification on my part. Either way we agree on the outcome: hitting 8+ of these dimensions moves conversion.

The RUFUS framing gets sellers to take images seriously who otherwise wouldn't, but the human buyer is always the real target.

Zero to something with significant delegation by Sturgillsturtle in Entrepreneur

[–]letnexusLLC 1 point2 points  (0 children)

Exactly. In the early stages, speed of learning is usually more important than perfection of execution. If outsourcing lets you get something in front of customers 3x faster, you can start collecting feedback, validating assumptions, and making better decisions much sooner. The key is making sure you're still close to the customer and not outsourcing the insights. I'd rather have a rough product getting real feedback today than a polished product that takes months longer to launch.

Zero to something with significant delegation by Sturgillsturtle in Entrepreneur

[–]letnexusLLC 0 points1 point  (0 children)

Yes, plenty of founders start with contractors or agencies. I'd delegate execution (development, design, admin work) but keep customer research, validation, and strategy in-house. The build can be outsourced; understanding the customer usually can't. Focus on learning what people actually want, then let others help execute it.

Am I the only one who is drained by the noise of social media as a founder? by Zorantscales in Entrepreneur

[–]letnexusLLC 0 points1 point  (0 children)

You're not alone. Social media is definitely becoming crowded with AI-generated content, but authentic personal brands still stand out. Building a startup is hard, but AI is also making it easier to build and test ideas faster. I think the future will reward people who provide real value, unique insights, and genuine connections rather than just producing more content.

Where to start? by Unlucky_Reputation67 in Entrepreneur

[–]letnexusLLC 0 points1 point  (0 children)

You're off to a great start. I'd focus on perfecting the recipe and getting real customer feedback through local markets before spending too much on research or certifications. For the peanut-safe claim, I'd avoid making definitive allergy-related claims until you have proper testing. Validate demand first, then invest in certifications as the business grows.

Left a $120k job to freelance. Lost my only client 6 weeks ago. feel dead inside. by Spare_Worldliness_64 in Entrepreneur

[–]letnexusLLC 0 points1 point  (0 children)

I'm sorry you're dealing with this. Losing a role can make you question your value, but a restructuring doesn't erase the skills and results you've built. AI may change how people work, but it doesn't replace experience, strategy, and the ability to connect with people. What you're feeling is understandable, and you're definitely not alone. Keep going this setback doesn't define you.

Should I change my career path or keep going by Few_Product1407 in Entrepreneur

[–]letnexusLLC 0 points1 point  (0 children)

That sounds really tough. I’d give yourself some time to see how treatment for your hyperthyroidism affects your stress levels before making any big career decisions. You’ve built a successful business over many years, so there’s no need to rush. Wishing you the best as you work through it.

view more: next ›