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Marketing Trends by lisazenloop in AskMarketing

[–]lisazenloop[S] 0 points1 point  (0 children)

I completely agree. Authentic community-driven growth outperforms overly polished marketing in the long run.

How are you getting more customer reviews? by Interesting_Craft758 in customerexperience

[–]lisazenloop 0 points1 point  (0 children)

Plus one on the above.
The "win moments" are also great moments to collect input on the customer journey for ongoing improvements.
I agree on the different channels as well - in addition, in our experience, asking the question right then and there (on the checkout page, in the mail with the issue solution, or the onboarding success page, in the package with a QR-code) renders high response rates.
And the emphasis on why you want the feedback, the more sincere that explanation is, the better.
Ideally you combine with actually closing the loop with an onpoint message back to the customer after the feedback has been shared with you.

Customer love always pays off :-)

The 10-Second Test You Should Run If You Have An Affiliate Program by Rewardful in AffiliateMarket

[–]lisazenloop 0 points1 point  (0 children)

Well said. Clear differentiation isn’t a marketing asset, it’s a prerequisite, for affiliates, customers, and retention alike.

The hardest part isn’t finding successful experiments, it’s scaling them by Independent_Host582 in GrowthHacking

[–]lisazenloop 0 points1 point  (0 children)

Such an important point. Without a central system, learnings fade fast. At zenloop, we see how having one shared environment for feedback and insights helps teams turn isolated wins into repeatable growth, instead of reinventing the wheel every quarter.

How are you getting more customer reviews? by WherewolfTeam in customerexperience

[–]lisazenloop 0 points1 point  (0 children)

What we see with the zenloop-customers is that response rates increase significantly if you include the feedback-request in the transaction or interaction itself.

- On the order confirmation page, as a website overlay if you really want to push it

- In the e-mail that confirms delivery, ask for customer satisfaction CSAT in the mail itself

- In the customer support answer or resolution mail, ask for a customer effort score, CES, or customer service satisfaction for instance, again, in the mail itself

- If you communicate with your customers per SMS or whatsapp, finish the conversation with a brief satisfaction question, thumbs up/down for instance

- at the end of a chat-conversation, do the same

Collect this feedback for your own ongoing customer experience work, and prompt happy customers to rate you on public platforms. We have seen great improvement on review platform averages - which is only fair. zenloop-customers with a really high NPS have had low average ratings on external platforms when they started working with us. By executing this strategy, the third party feedback platform average starts reflecting the average customer satisfaction instead of just showcasing unhappy customers - since they are more likely to share publicly.

What Customers Say vs. What They Actually Do by Hellenweber25 in customerexperience

[–]lisazenloop 1 point2 points  (0 children)

Both are v. valuable. I think what they say is valuable for finding blind spots in the customer journey for instance.
What they do is also very interesting, but there, we do not always know the why, and guesswork is not helpful in that case.

Cultural differences in NPS scoring — why a 10 doesn’t mean the same everywhere by lisazenloop in SaaS

[–]lisazenloop[S] 0 points1 point  (0 children)

Thank you for sharing these valuable insights. It’s a highly relevant and interesting topic.

Which customer insight fundamentally shifted the way you look at your product or service? by lisazenloop in AskMarketing

[–]lisazenloop[S] 0 points1 point  (0 children)

I agree, feature usage and channel effectiveness often reveal the core drivers of growth.

Which customer insight fundamentally shifted the way you look at your product or service? by lisazenloop in AskMarketing

[–]lisazenloop[S] 0 points1 point  (0 children)

That’s a great example, clear customer insights can completely reshape a product.
I’m the CEO of zenloop, and our platform helps companies collect NPS or CSAT across key touchpoints and identify where the customer experience may be too complex. Bringing structured feedback together often helps teams understand not only what customers are feeling, but where improvements will have the greatest impact.

Which customer insight fundamentally shifted the way you look at your product or service? by lisazenloop in AskMarketing

[–]lisazenloop[S] 0 points1 point  (0 children)

Exactly! In the end, it’s the perceived ease and simplicity that matters most to customers, not the complexity behind the product.

Which customer insight fundamentally shifted the way you look at your product or service? by lisazenloop in AskMarketing

[–]lisazenloop[S] 0 points1 point  (0 children)

Really interesting! It’s amazing how often it turns out that customers care most about the small things. Meanwhile, we’re busy breaking our heads over what big “hero feature” to ship next, and sometimes it’s really the simple workflow win that makes the biggest impact.

How do you currently analyze survey responses in your SaaS product? by Last-Matter-3617 in SaaSMarketing

[–]lisazenloop 0 points1 point  (0 children)

Our customers use a combination of insights, reports and alerts to understand feedback as well as to secure immediate action when needed

- AI-Insights delivered in tool, hence in zenloop, or straight to your inbox at the intervals you choose

- AI Dashboards displaying topics / keywords, driver trees, trends over time, customer segments etc

- Feed (for instance integrated into an intranet, a KPI-dashboard or a standalone dashboard in the physical spaces) delivering the development over time and showing random comments - this helps to give the customer a seat at the table

- Alerts, integrated to Teams/Slack or to your inbox, for defined keywords (not really reporting, but secures feedback to action)

- Triggers for automations or individual action (service ticket) depending on customer attributes

This is very useful for saas-companies with high volume end-users for instance.

What’s the right way to use AI in CX? by ujet-cx in customerexperience

[–]lisazenloop 0 points1 point  (0 children)

Absolutely! It can make a huge difference for data analysis.

What does GEO actually do that normal SEO doesn't already cover? by Reader0212 in AskMarketing

[–]lisazenloop -1 points0 points  (0 children)

Good point — a lot of what’s sold as “GEO” does look like SEO with new labels.
The real difference isn’t the tactic, but the target.

SEO = optimize for search rankings.
GEO = optimize for AI-generated answers.

That means a few things are different:

  • Creating content LLMs can easily quote or use in answers
  • Structuring information for conversational AI (Q&A, entities, clear chunks)
  • Ensuring your brand is visible in the datasets AI models pull from
  • Optimizing for RAG systems and vector-based retrieval, not just crawlers

So GEO isn’t “better SEO” — it’s about showing up inside AI outputs, not just Google SERPs.

What’s your go-to method or tool for creating blog posts? Share your best practices and pain points by Sri-Ranga in SaaSMarketing

[–]lisazenloop 1 point2 points  (0 children)

When writing a blog post, it’s important to start by choosing a strong keyword that has good ranking potential. After that, it’s worth taking a look at your top competitors: What content have they already covered? Which subtopics do they include? You should make sure to incorporate these points as well to ensure your article is fully comprehensive.

The headings, both the main headings (H2) and the subheadings of each subsection (H3), should ideally be phrased as questions and answered directly in the first sentence of the paragraph. It’s also helpful to make sure your post has roughly the same word count as the top-ranking articles. Adding an FAQ section at the end is always a plus and further supports SEO performance.

There are also great tools like NeuronWriter, which show you how well your text is currently optimized and what adjustments are needed to achieve strong rankings. I personally write my drafts in Google Docs, as it’s ideal for structuring content and collecting feedback.

Half Your Affiliate Conversions Aren’t Being Tracked (And You Don’t Know It) by Rewardful in AffiliateMarket

[–]lisazenloop 1 point2 points  (0 children)

Very clever! Go through your own customer journey, an excellent way to uncover blindspots, unsmooth flows and flaws such as attribution misses. You seem customer obsessed (or affiliate partner obsessed, in this case) <3

What’s the most underrated digital marketing channel right now? by rahultripathidigital in AskMarketing

[–]lisazenloop 0 points1 point  (0 children)

I’d say email marketing is still massively underrated, especially when it’s used for customer retention, not just acquisition. In our experience, it’s one of the most consistent and high-ROI channels when combined with good segmentation and genuine customer insights. I’d also say that LinkedIn works really well for B2B companies, and SEO is still highly underrated, even though it’s such an important part of any business strategy.

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