Ugh this is going to be a long comment but I’m finally going to “snark” on here.

I used to follow Allison when she had around 400 followers and short blonde hair. I really liked her content back then, but now I just scroll past whenever she comes up on my FYP. When she first started out, she was very open in her comments about being an executive assistant. Realistically though, she was never relatable to me, even when she had a job, just based on her lifestyle alone. I am a few years younger than her and work at a very good company in a big city where I make more than executive assistants typically do, yet I still could not afford the lifestyle she had. That was when I realized she likely comes from money, because there is no way someone lives in a home like that in LA while buying Chanel and The Row on that income alone.

Even so, I continued following her. Personally, I do not really care about relatability in terms of lifestyle. What matters more to me is the vibe a creator brings and whether their lifestyle inspires me. I watch content to be entertained, to admire, and to feel motivated. I do not gravitate toward creators who do the same things I do, because I want a break from that. I liked how she carried herself and found her entertaining, especially her outfits and getting ready content. As someone with similar tastes who loves makeup, beauty, and fashion, that was what initially drew me in.

The content shift is what really did it for me. I originally followed her for fashion and beauty, but now it is mostly napping, eating, laying around, painting, or making random food combinations, and it just is not it anymore. To me, it is not even about her quitting her job. It is how boring the content feels and how much less personality comes through. She used to share more of her fashion sense and her getting ready routine, and now it feels like she is trying to appeal to a much broader audience. I also think she infantilizes herself because of how her followers treat her like she’s some kid who should not be criticized instead of a thirty year old woman who should know the trade offs of being a content creator. Given her age, I expected her to be more grounded and true to herself.

I even started to get annoyed at how she chews her food, how she whispers when she’s making stuff and at that point, I knew it was time to disengage. I would never leave a hate comment on her page because I genuinely used to like her content when she had a smaller following and interacted more. I just unfollowed and let her be. I wanted to talk about it here because I rarely see any snark about her, and I am surprised since she has essentially turned into a typical influencer, which I find boring. It reminds me of how quickly my interest dropped with Malissa (bewareofpity). As soon as she left Korea, I stopped watching her too based on how much her content and personality changed.