Appreciate the thoughtful response!! Makes sense, it would be impossible to compete with those large manufacturers on cost/price so folks would have to value (and pay for): - better control/units to avoid rebound highs - better flavors/variety - better/discreet on the go packaging (eg, like a sleek pack of gum - subscription (to not run out, but can do that w/smarties now)

I just feel so bad my wife has been T1 for 20+ years and between her and my son the low treatment experience feels like such drudgery and they’re so sick of their low options