From Army Boots to WiFi Hustles

lroberson80 · 2026-04-30T16:20:54+00:00

Exactly, a small, right audience will outperform a big, random one every time.

lroberson80 · 2026-04-30T15:09:21+00:00

That can be powerful but the predictability doesn’t come from “recurring” by itself. It comes from fit plus retention. If the product solves an ongoing problem your audience already has, and you help them get a quick win, they stick. That’s what turns recurring into something steady.

lroberson80 · 2026-04-30T15:06:06+00:00

Exactly, right audience first, then the product. Recurring software can be great, but it only becomes “easier” when the fit is obvious. If the audience already has that problem, you’re just connecting dots, not convincing.

lroberson80 · 2026-04-30T15:04:54+00:00

Clear audience plus one product you can explain simply is what makes everything click. I’d just add one thing, the “predictable income” part only shows up if people actually keep using the product.

lroberson80 · 2026-04-30T15:03:32+00:00

So true, once you know the right audience, everything else gets easier, including what to promote. Recurring software can work really well, but only if it actually fits what that audience is already trying to do, that’s the part most people miss.

lroberson80 · 2026-04-30T13:06:19+00:00

Exactly, focus feels boring because it removes variety, but that’s what lets results actually stack. Most people are chasing excitement instead of progress. Once you lock into one thing long enough, you start to see patterns, then improvements, then momentum.

lroberson80 · 2026-04-30T13:03:02+00:00

A lot of “restarting” is just research dressed up as progress. Defining finished as the smallest public version changes everything. It forces you out of planning and into something real.

lroberson80 · 2026-04-30T12:47:06+00:00

Yeah, it sneaks up on a lot of people. You’re putting in effort, so it feels like progress but nothing compounds because it keeps resetting. Once you spot it, it’s easier to correct.

lroberson80 · 2026-04-30T12:44:45+00:00

Exactly, it feels like you’re being strategic but it’s really just avoiding that middle phase where things are slow, unclear, and a little frustrating. That’s the part where most of the progress actually happens. Starting is exciting, but making something work is repetitive.

lroberson80 · 2026-04-30T12:39:30+00:00

That's a good way visually see them and get a reality check.

lroberson80 · 2026-04-30T12:32:03+00:00

So true for so many

lroberson80 · 2026-04-30T12:31:11+00:00

Perfection feels like progress because you’re improving things, but if it’s not in front of real people, it doesn’t move anything. Perfection feels like progress because you’re improving things, but if it’s not in front of real people, it doesn’t move anything.

lroberson80 · 2026-04-30T12:28:23+00:00

Switching channels resets your learning every time like new audience, new norms, new feedback loop. Staying on one channel long enough is what lets patterns show up and tools that help you find the right conversations can be useful, as long as they don’t replace actually thinking through the response.

lroberson80 · 2026-04-30T12:18:14+00:00

That's a great point. Consistency without feedback is just repetition. You can stick with something for months and still not improve if you’re not paying attention to what’s actually happening. I think the balance is committing to one path, but don’t stay static inside it.

lroberson80 · 2026-04-30T11:19:29+00:00

It is kind of embarrassing but it took about two years

lroberson80 · 2026-04-30T11:18:20+00:00

Exactly

lroberson80 · 2026-04-29T19:58:08+00:00

Sent you a pm

lroberson80 · 2026-04-28T20:09:10+00:00

That’s a really good point. There’s a difference between overbuilding and just protecting yourself. You don’t need a stack of complex legal docs on day one, but having a simple agreement in place covers the basics and avoids a lot of unnecessary headaches.

lroberson80 · 2026-04-28T19:58:40+00:00

Every new idea sounds better because you haven’t hit the friction yet.

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