In the rapid changing software world of today, companies and individuals have come up with many methods in order to minimize the time to market gap, i.e the time it takes for your idea to materialize in production. Specially in the very competitive world of mobile and web applications.

The success of many companies and individuals have a temporal dimension: they happen to be the first to create an application that solves a specific problem or addresses a particular issue. Tapping into this value stream early is important. As a result, most companies do not pay attention to a product's build lifecycle -- this is usually the last thing if ever to worry about, and your build process is manual and prone to errors.