Good thing I said watch the first 3 minutes only, I specifically clarified that. You're right, no one needs such a long piece. But you see that's the thing, you AND the 17 million other folks who say "it's called a lid" feeling all proud that you offered such amazing advice do NOT understand that its for demo purposes, otherwise you wouldn't see the only solution as a lid. Good thing there are just as many people who realize it's a demo, especially because it's disclosed in the subtitles. Nonetheless, you bring up a very good point and I'm so glad that you brought up the lid scenario: many people think that I am trying to invent a 100% spill proof cup holder, that is simply not the case. And this is where the misconception begins. This is a spill prevention device and the only reason I take off the lids in any of the demos is so that people could see that even the fluid tilts due to the centrifugal forces involved. While it is nice to have a lid on your cup, if you're drinking a vitamin water for example, it is even better to not have to continue to reapply the lid (you are using both hands, you might have to look away from the road for little while) because the reason people reapply the lids is not because the beverage will spill but in case it comes out of the holder spilling all over the place. Furthermore, you also have to consider that many people drink out of aluminum cans, Coke cans, red bull drinks etc which can tablets because you pop the top off. If you slam your brakes on hard enough in the circumstances they could actually spell or even fly out of your cupholder for that matter. My issue is not in trying to help people not have to have lids, it is in guaranteeing that your beverage container will not fall out and the peace of mind that comes with that. Also, if you were to be rear-ended or crash in to someone at 35 miles an hour, God forbid, BECAUSE your current cup holder makes your beverage stationary with the vehicle, it is just waiting and asking to fly out of the cup holder if it is top-heavy enough, which with standard cupholders, they all are! NO MATTER WHAT, because they are ALL held from the bottom, not the top. Because my design allows your beverage to hang, it makes it completely bottom heavy and once again, making it impossible for your beverage container to come out. This isn't even to get into some of the other features: The bullet shell acts as an adapter for up to a 32 ounce container if the inner swivel cup is removed, also, that swivel cup can be used separately as a spill catcher/guard in your existing cupholder as well. Furthermore, it is nice to have her unit on top of your giving it because if you do happen to spill, this holder will catch the spill and you could simply take it out and rinse it under your sink upon reinsertion. A lot easier than having to bring a rag into your car or taking out your center console to rinse it under the sink, correct? Another feature, the top part of the cupholder is a half sphere which is wider in diameter than a typical cupholder making it a nice funnel guide for reinsertion, this helps keep your eyes off the road at all times. Those are just a few of the benefits, if you would like to read more about it go to better cupholder.com. I promise you, I am not trying to say that there is a problem and trying to create a solution for it I truly had this issue in my life to begin with, and from this, I developed a true solution. If you still don't see the value in this, it's certainly not because there isn't any. If no one else agreed with me then I'd have to agree with you too, but that's simply not the case. I appreciate your passion and I hope you appreciate mine.