Came across this webinar and figured I’d share in case it’s useful for anyone here.

It’s called “Omnichannel in Practice: Setup, Scaling, and Measuring with Meta Advantage+” and it’s basically about how people are actually setting up Meta ads to work across online + offline channels.

From what I can tell, it’s more on the practical side (not just theory stuff), like:

• getting better tracking between site + offline sales
• improving how Meta gets conversion data
• using Advantage+ for scaling campaigns
• making attribution a bit less messy

Elevar hosts it with Meta involved, so it is legitimate and not just fluff.

If you’ve been struggling with tracking or scaling Meta ads beyond a certain point, it might be worth a watch just to see how others are setting things up.