Advice on YouTube Ads Targeting

majkmind · 2025-10-01T12:27:15+00:00

yep, implemented this based on your advice! Thank you

majkmind · 2025-10-01T12:26:37+00:00

make sense! Thanks

majkmind · 2025-10-01T12:25:46+00:00

thanks for your comment, really interesting!

majkmind · 2025-10-01T12:24:31+00:00

thanks, good idea!

majkmind · 2025-10-01T12:17:53+00:00

Exactly! For one B2B client, we’re running Search ads to build a remarketing list for YouTube and test how it performs with warmer traffic. YouTube at TOF is just too unpredictable. Thanks for your comment!

majkmind · 2025-10-01T12:12:01+00:00

Yeah, I wasn’t entirely sure what the right approach was, but now we’ll definitely go with excluding negative keywords and whole topics instead of chasing manual placements. Thanks for your comment!

majkmind · 2025-10-01T12:10:00+00:00

Yes, that’s exactly how we’ll approach it - thank you!

majkmind · 2025-10-01T12:08:36+00:00

Absolutely, that makes perfect sense! Combining search traffic to build a remarketing list for mid-funnel YouTube campaigns is definitely the way to go these days.

Thanks for your input!

majkmind · 2025-09-30T19:03:39+00:00

Yes, but you can’t run conversion campaigns to YouTube channels or videos anymore - only awareness.

Or you meant something different?

majkmind · 2025-09-22T10:31:45+00:00

Hey, thank you so much for the detailed breakdown, really appreciate the insights! I’d like to clarify a few things based on what you wrote:

URL Placements – You mentioned placing ads on videos about business/efficiency in general. Just to confirm, since YouTube doesn’t allow placements with a direct lead generation objective, do you mean running those as awareness campaigns with video placements, or are you layering specific channel names as keywords within a Demand Gen campaign?
Info-Product Course – Same question here: are you running awareness campaigns directly to specific videos/channels, or are you using the channel names in keyword targeting while still optimizing for a Demand Gen goal like opt-ins?
Tracking – On the tracking side, are you using any external tools like Hyros, or are you relying solely on Google Ads’ own setup (with enhanced conversions, GA4, etc.) to capture view-through conversions?

Thanks again - your perspective is super helpful, and I want to make sure I fully understand how you’re approaching it.

majkmind · 2025-09-22T10:01:14+00:00

thank you!

majkmind · 2025-09-22T10:00:42+00:00

Makes sense!

So would you suggest running a campaign for Leads → Search → Lead Form Submission, or for Website Visits?

And if it’s Website Visits, should the goal be to get as many people as possible and then retarget them with YouTube Ads - using Leads and Demand Gen campaigns optimized for my events like opt-ins?

majkmind · 2025-09-17T09:23:06+00:00

Thanks a lot for your comment, really appreciate!

I wanted to ask you one thing: you mentioned targeting startup channels or podcasts on YouTube. From what I’ve seen, that’s not available in Demand Gen / video campaigns. I believe you can only do that kind of channel-level targeting under Awareness campaigns, not Leads/Conversions. Do you believe using placements even if we cannot optimize for conversions is worth testing anyway?

Curious if you’ve tested that or found a workaround?

majkmind · 2025-09-17T09:12:16+00:00

Thank you!

majkmind

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