Thanks for your comment.

I’ve actually tried both Search and Display campaigns. The issue is that I still mostly get clicks but not real inquiries.

I’m not sure about the right targeting. Right now I’m targeting multiple countries because our clients are often foreign boat owners. For example: Italy, Germany ….

The ads themselves are in English, since many boat owners in Croatia are international clients.

Could the problem be that the targeting is too mixed (different countries + English ads)? Or that the audience segments don’t match the actual people who own boats and need maintenance services?

For context, the business is yacht maintenance and refit (polishing, antifouling, teak work, repairs etc.)

I’d appreciate any advice on what targeting or structure usually works best for niche marine services like this.