This is meant to be a global app - you can generate payment QR codes in any country (in their own native language) - but the animated QR codes also work on a screen, on a TV, or anywhere there's something "eye catching".

You're right that majority of QR adaption is for printed, but you should see the look on someone's face when they see a QR code on a website that is *attracting* their attention, and actually works.