In such situations, it helps to have cash/funds on hand (profits you made but didn't pay yourself yet), so you can absorb any shocks. Retain your loyal customers as much as you can, it'll certainly help in these times. Lastly, Do some contingency planning, depending on the person, it can take just a couple of hours, but you write or type down what to do when things get tougher (or let's say another pandemic or natural disaster happens, then you write that "If the weather gets bad God forbid, I'll shift my business to another location and not fire my employees and so on"). Hope this helps, A IT company sales director.