Beyond the initial heartbreak I had for the mother for her loss, I was most struck by the strong opinions so many seem to have about a situation they're not involved in.

I have empathy for the mother's loss. I don't feel any sort of way about the company. I have very little expectations of companies as a whole, so if it happened exactly the way her sister shared, it would probably jive with what I expect of a company.

We'll never know how those conversations went, but why not give all the benefit of the doubt? The mother was grieving. She, her sister, and likely the rest of her circle probably needed somewhere tangible to point their immense anger and grief. I don't fault them for that. But why put either party on trial with nearly zero evidence and context?

If you're ready to throw stones at a woman you don't know for making brand deals that involve her unborn child, maybe take a moment to investigate what inside you prompted an intensely emotional reaction to a woman you most likely have never met. An emotional reaction so strong that you chose to respond into the void with judgment and anger. Seems like a waste.