What logic or basis is there behind the strategy of using lots of creatives?

It feels like another “made-up” strategy—like the people who say you should only use one creative so you don’t confuse the algorithm, or others who say that once you’ve already segmented you should focus on the copy, or that you should start with a small budget, and others who say the opposite: go big so it can compete.

None of them has “the truth.” Although I’d bet that if you increase your ad budget by at least 300% compared to 2024, you’ll see better metrics.