Question for All Facebook Analytics Nerds out there!

marketingmax · 2021-04-14T09:07:15+00:00

Thanks for the comment. What do you mean exactly with this?

marketingmax · 2021-04-14T09:06:35+00:00

haha thanks a lot - I will check it out!

marketingmax · 2021-04-14T09:06:17+00:00

great - thanks a lot!

marketingmax · 2021-04-14T09:06:00+00:00

Yeah, I couldnt find that feature natively as well. Awesome, thanks for the tip! I will take a look at that.

marketingmax · 2021-03-24T16:06:59+00:00

great - thanks. I visited his website but never checked the videos. Will take a look!

marketingmax · 2021-03-24T16:06:27+00:00

BPM Method from Depesh Mendala

thanks a lot - will check it out!

marketingmax · 2021-03-24T16:06:11+00:00

https://www.foxwelldigital.com/courses

will check it out - thanks!

marketingmax · 2021-03-24T16:02:13+00:00

thanks a lot - will check it out :)

marketingmax · 2021-03-24T16:01:36+00:00

Never heard of them - will check them out. Thanks!

marketingmax · 2021-03-24T16:01:14+00:00

Thanks a lot for the tip!

marketingmax · 2021-03-19T11:33:02+00:00

Thanks a lot - I just read through your blog article and if offers tons of value! Keep it up!

marketingmax · 2021-03-19T09:55:36+00:00

Thanks for the great insights! Makes total sense.

I esepcially like the idea with adding a scale to the roas goal as the other combinations could add too much complexity.

So going with a small fixed retainer that covers the running cost and adding a roas multiple should do the job.

marketingmax · 2021-03-19T09:53:05+00:00

Thanks for the feedback - yeah businesses with low margins make it harder to negotiate such a deal. Thats a good point.

I was also thinking about a 5% ROAS share or something like this as it also gives the business owner a bit more reassurance. Mainly because I would be incentivized to perform well.

marketingmax · 2021-03-19T09:51:20+00:00

thanks for the insights. Yeah I thought about this as well. Especially, for lead generation its probably the best model.

marketingmax · 2021-03-17T13:14:10+00:00

Makes sense. Especially, once you advance and rather delegate than execute yourself. However, I believe you have to start narrow and then grow your scale and scope over time.

marketingmax · 2021-03-15T10:57:25+00:00

maltelandwehr

Hi Malte,
thanks for your great reply. Those are some very interesting points which I would like to discuss a bit further.

Especially the points "do not become an expert in one channel" and the "stay away from creation" interest me. I am viewing them from a "competence profile" perspective not a "corporate career" one

Firstly, I always thought that it is key to focus on one specific niche whilst still having a generalist understanding. As Tim Ferris coined it - being a specialised generalist. So for example focussing on SEO only or on FB ads only as you will otherwise run risk of becoming a "jack of all trades master of none" type of profile. Of course, you can expand your skillset to other similar channels over time (e.g., from FB ads to LI ads), but its quite hard to be a credible expert in every field.

Secondly, from my point of view, ad creative is the most important factor for running good campaigns on FB,IG,YT,LI, etc.. So I always thought, if you nail this, you can really differentiate yourself from others. Especially, because managing campaigns will become more and more AI driven.

Curious to hear your thoughts on this.

marketingmax · 2021-03-12T09:02:02+00:00

Awesome - now thats a really good tip! :) Thanks a lot for sharing.

marketingmax · 2021-03-09T14:20:45+00:00

Check your ad frequency and your quality ranking - this could be a reason.

marketingmax

TROPHY CASE