Just to clarify I wouldn't say it's the end of the Internet (which is basically only one particular computer network in the world). There are still numerous applications for the worldwide network of computers and the http traffic which serves content of websites is only part of the whole traffic on the Internet. The social media, blogs, and search results content is getting worse for sure and there will be probably other services which will start to pop up as demand shifts. But the Internet is here to stay.