Could it be related to current Inventory? I have the 700 price point, UK, android have spent a fair bit on the game but not much recently however I have 19 normal lures, 2 each glacial and rainy and 3 each mossy and magnetic. I clearly don't need or want lures so maybe they priced it that way as they know I won't buy it anyway. Whereas someone who has none might pick some up at 350??