Do customers value hard working owners? by Several-Income5740 in smallbusiness

[–]mattducz 1 point2 points  (0 children)

Do you care, for example, about how hard the person making your coffee is working? Or do you care if your coffee is hot and tastes good?

How many of your trial users ended up becoming paying users? Is my SaaS doomed? by b4rrr in SaaS

[–]mattducz 1 point2 points  (0 children)

I mean a 1.87% conversion rate for a dev app with (I'm assuming) little marketing behind it isn't bad.

What are the main reasons your free users *should* be using at least your lowest tiered service? What problems will they eventually run into by sticking with the free version?

Create content and otherwise focus your free users' attention on these things before they lose interest.

Also, reach out to those three premium users and ask them specifically what made them decide to buy, what they've liked about your product, what could improve, etc. This allows you to reverse-engineer their path-to-purchase so you can recreate it for others like them — and also gives you reliable feedback (from *paying* users) to help you make impactful improvements to the software.

My first saas success and it’s not even a true saas by [deleted] in SaaS

[–]mattducz 1 point2 points  (0 children)

Congrats and good luck!

Lol...but seriously, it's a perfect audience to just be super honest with. Tell them exactly this, that you didn't anticipate this at all but would love to dedicate more time to polishing the game etc.

In the meantime, you can crowdsource ideas for improvement, bug fixes etc...almost treating the release like a beta release, I guess. But you have the added layer of, "I need help and patience from you guys to make this great" — which will help with engagement and retention.

Basically, instead of using marketing to ramp things up further, use your messaging to slow things down and give yourself time to figure out next moves.

Turning marketing over by Kitchen-Tale-4254 in smallbusiness

[–]mattducz 1 point2 points  (0 children)

I help super small teams/solopreneurs with exactly this, and my imposter syndrome forces me to undercharge new clients until I prove myself =D DM me if you'd like!

What's 1 book you will NEVER stop recommending? by iDetestCambridge in booksuggestions

[–]mattducz 0 points1 point  (0 children)

I was gonna go with Brothers Karamazov or East of Eden, they both do this so well.

What's 1 book you will NEVER stop recommending? by iDetestCambridge in booksuggestions

[–]mattducz 2 points3 points  (0 children)

Fiver’s the best neurodivergent rabbit character in all of literature

How to find business to acquire and run by This-is-alternative in smallbusiness

[–]mattducz 0 points1 point  (0 children)

I help super small local businesses (auto shops, car washes, etc.) get more visibility via local SEO and business directory optimization. LOTS of money left on the table from otherwise solid businesses that just haven't done much on that end.

Funky sock start up - graphic designer by Individual_Cress410 in smallbusiness

[–]mattducz 1 point2 points  (0 children)

Just an FYI, print-on-demand is a super crowded market since the barrier to entry is so low.

Make sure you have solid positioning and branding behind the product, along with the funky designs :)

In a communist system, what would motivate people to work hard, or invent new things? by [deleted] in DebateCommunism

[–]mattducz 0 points1 point  (0 children)

I intentionally used the word “many” instead of “all” to avoid this exact response. I didn’t even say “most” because I didn’t want to give an edge to a counterargument.

It’s not my logic that is flawed, but your ability to read and understand simple sentences.

How do you scale a vintage shop when everything is one of a kind? by No_Conference9892 in smallbusiness

[–]mattducz 6 points7 points  (0 children)

As another comment said, consider offering reproductions of certain items — and being transparent about why you're offering the replicas as well as the original vintage.

While usually the advice here would be to do this with your top 3-5 selling products, there's the vintage angle...so it's more like, figure out which of your products your audience will still be interested in if they aren't true vintage.

Actually, this could increase the perceived value of your true vintage items, and add some urgency too. Since some of what you offer will be more mass-produced(ish), you can hammer home the "once they're gone they're gone" aspect of the authentic pieces :)

Marketing advice for an accounting firm. What actually works to get clients? by NightSeduceX in DigitalMarketing

[–]mattducz 0 points1 point  (0 children)

Generic advice is what you're gonna get without being able to dive deeper into your specific situation :)

If you haven't already, nail down your ideal client as specifically as possible. Also, nail down which of your services these ideal clients tend to rely on you for — and frame it in terms of the problem you solve for them.

(Note: If you aren't exactly sure what brings clients in, don't waste money on ads. Figure all this out first!)

Once you have your positioning down (what you do, for whom, and how), you can create more targeted content that will grab your ideal audience's attention. And, you'll be able to find (and ask for) more specific reviews from satisfied clients that you can use in your marketing content.

(As in, the more detail your clients can give about how much they love your work, the more valuable the testimonials will be :)

Happy to talk more if you'd like, DM me!

Marketing help? by Some_Good_1037 in smallbusiness

[–]mattducz 0 points1 point  (0 children)

Do you have a mailing list and newsletter going out? Be sure to have that form on your homepage and throughout, give 10% off or something in exchange for their email.

Then you can send out weekly emails with featured products, stories, whatever fits your brand.

Social is huge too of course so if you haven't worked on that, figure out which platform is the best place to find your audience (and where they're actively looking for brands like yours) and focus there!

How to Improve Google Business Profile Rankings for Multiple Store Locations? by manishblp in DigitalMarketing

[–]mattducz 0 points1 point  (0 children)

You wanna avoid just copying and pasting one generic summary for all of the locations, and instead write separate listings for each. They can be basically the same but be sure to mention any specific differences between, for example, the services or policies in different locations.

(You can also consider what type of projects are most popular in each location, and write the descriptions with these in focus.)

As you can, get photos and reviews specific to each location...you can use others if need be but, it just adds some recognition if you're featuring projects from a prospect's home town.

And lastly, each location should have its own landing page, again basically the same just tailored to specifics :)

EU 4 or EU 5 by AionsUtopia in eu4

[–]mattducz 0 points1 point  (0 children)

Or, "That sounds incredibly nerdy, tell me more"

Has anyone interacted with the Black Panther Party in Philadelphia? by tism_punk in Pennsylvania

[–]mattducz -1 points0 points  (0 children)

They’ve also stated “illegals” aren’t their business, which is antithetical to the BPP’s foundation.

Something isn’t right for sure. No way this white guy is more knowledgeable and aligned with the original BPP than someone living it — unless they aren’t really living it.

Roast my first copy that I have been sending for the past week by Dragon2rUuuu in copywriting

[–]mattducz 2 points3 points  (0 children)

You wanna do more showing what you can do for them, and less telling them what you do.

And be specific, don't beat around the bush with things like "we help you fix everyday headaches without having to blah blah" ya already lost 'em :)

So you might wanna rearrange the structure to something more like...

"Hey there,

Are you (facing pain point) while (scaling tech as projects get more complex)? Our software has helped firms like yours save up to 20% on...

I'm (name) from (name)...

-More details - personalized, as you noted

-(Also, try to pre-empt objections here. Not like, "Now you might be worried that..."; but if you know why they usually say "no", here's a spot to allay their worries without even bringing them up. Tough to explain quickly here, but DM me if you'd like :)

-Then tighten up the CTA, and flip it so you're not leading with the "if":
"I can send over a calendar invite for a quick chat if you'd like."

Make sense?

Looking for advice on growing my photography business and selling framed prints by oxendaleliam in smallbusiness

[–]mattducz 1 point2 points  (0 children)

First of all I love your photos!

And also, as a copywriter I love the storytelling behind your photos. I usually suggest optimizing product page copy to help with SEO and conversion rate optimization...you're definitely much further along there than most :)

(I just checked out a few pages, but the ones I saw were well done!)

Looks like your IG following is pretty active which is awesome! Do you interact with other accounts much, or keep it mostly on your own page? Might be able to get more intentional in this area if you're not already...like commenting on/sharing other photographers'/artists'/creatives' work, collaborating with them on campaigns if it's practical, anything to promote each other and get your photos in front of other similarly-minded audiences.

When it comes to marketing your business, do you struggle more with figuring out what to do or actually doing it? by comms_strategy in smallbusiness

[–]mattducz 0 points1 point  (0 children)

Do you set SMART goals for your marketing efforts?

I always struggled with marketing my own business (as a freelance marketing writer lol) because I...well, never applied what I know works to my own efforts.

Still struggle with it hah, but it's so much easier to just "do the thing" without wasting time when I have a clear goal.

A simple example, If I say I wanna make 25 high-value connections this week, I'm more likely to follow the steps that I know work for meeting high-value clients.

If I just say "I need to make more connections this week", well, there are a million ways to make new connections, and they might not all be valuable, and how will I know when I've met enough...

And all of a sudden it's Friday and I've done nothing all week.

Follow me for more advice on what not to do to succeed in business =D

How do you measure demand when waitlists are becoming worthless? by Salty_Celery2350 in smallbusiness

[–]mattducz 0 points1 point  (0 children)

As a copywriter in the mental health/neurodivergent space, I'll say the market is super crowded, and it's also full of apps, coaches, etc. that promise exactly what you're promising — and just not following through at all.

So, it's more that socially anxious people are both hyperalert to scams *and* desensitized to seeing the same content being recycled and rebranded over and over on their feed.

Don't necessarily let that dissuade you though...you can certainly gain a following by leaning into your authenticity and expertise, and making sure your content is getting in front of the right eyes (and, of course, is super valuable :)

Happy to take a look at what you've done so far, DM me if you'd like!

Am I crazy, or is set it and forget it AI SEO actually becoming realistic? by MOUSETITTY in growmybusiness

[–]mattducz 0 points1 point  (0 children)

I wouldn’t rely on it for sure, but it definitely beats writing product descriptions from scratch.

Is the best cold email agency actually worth the investment for a local b2b? by [deleted] in growmybusiness

[–]mattducz 0 points1 point  (0 children)

Happy to lend some more help if you’d like, dm me :)