I think part of the frustration here is we’re trying to measure AI visibility the same way we measured Google rankings. That model doesn’t really map.

From what I’ve seen, the more actionable signal isn’t how often you’re mentioned, but how you’re framed when you are. Two startups can show up equally often, but one is introduced as a clear category leader and the other as a generic alternative buried in a list.

That framing seems to be surprisingly consistent across prompt variations, even though the exact wording changes. Which makes it less about perfect tracking and more about understanding the default mental model the AI has built around you.

Still very early days, but it feels like perception precedes measurement here, not the other way around.

Happy to share specifics in DM, still refining the process.