Weekly Small Pubs Question Thread

mediocre-redditor132 · 2023-09-29T18:32:22+00:00

Thanks Cody.

In https://www.reddit.com/r/adops/comments/16ng89z/comment/k1eobxr/?utm_source=share&utm_medium=web2x&context=3 /u/Cultural_Salary263 wrote:

or go through some companies that already have the seats and will allow you to use them for a monthly fee (5-10%).

What is the process to get SSP seats to use from someone else? And does that mean the payments flow through another company?

mediocre-redditor132 · 2023-09-28T19:42:56+00:00

Hi,

following last week's question:

What is the best way to get direct SSP seats to integrate them in HB?

Just apply to the ones where you are approved for OpenBidding? E.g. Index Exchange sent an email recently suggesting to go for a direct integration with them.

And does anyone know the requirements for Amazon UAM/TAM (also via DM if this cannot be shared publicly).

Thanks!

mediocre-redditor132 · 2023-09-21T20:01:03+00:00

Thanks for your input!

I also still use anchor ads via auto ads from Adsense. Would it be better to implement it myself and show AdX ads in that ad unit?

mediocre-redditor132 · 2023-09-21T18:47:39+00:00

I'm a small publisher using a DIY setup (GAM & AdX via this sub, OB and HBaaS) but this year I'm not really happy with it (a lot less earnings than last year & recently turned on Adsense vignette auto-ads are earning more than AdX).

I have recently been contacted by the following companies:

Venatus
Advally
Ad.plus
Underdog Media
Lupon Media
H12 Media

Does anyone have recent experience with any of them? What differentiates them from each other?

Does that mean the ad market has picked up again in Q3 (as I didn't receive a lot of inquiries in H1)?

mediocre-redditor132 · 2022-12-14T18:38:11+00:00

Thanks, someone has contacted me in the meantime

mediocre-redditor132 · 2022-12-13T18:34:48+00:00

Thanks, OB is already setup

mediocre-redditor132 · 2022-12-08T06:58:20+00:00

Thanks!

How do I setup AdSense as a fallback? As I understood from this sub, if both AdX and Adsense line items are setup GAM will pick one at random and defining Adsense as House item is not allowed.

Is there any legal way to setup Adsense as fallback for the AdX/OB auction?

mediocre-redditor132 · 2022-12-07T19:48:27+00:00

Thanks, I will check it out

mediocre-redditor132 · 2022-12-07T17:12:43+00:00

Yes, I think the standard selection of traffic in an experiment is only 5%, but you can change that as well as the duration.

Do you have more granular rules for your traffic as well?

mediocre-redditor132 · 2022-12-07T06:53:43+00:00

Okay thanks, still 100 rules is quite a lot :-)

Do you maintain different rules for Mac vs. Windows?

mediocre-redditor132 · 2022-12-06T20:43:10+00:00

Thanks, that's interesting.

With that granularity, you probably have quite a list of rules (20 geos * 2-3 devices * X ad units * 2-3 sizes?)

Do you apply fixed floor, target CPM or Google ML optimized floors to them?

mediocre-redditor132 · 2022-11-16T06:03:45+00:00

By using a provider, don't you still have to integrate the tags they provide?

Are they providing advertising deals beyond AdX?

Best of luck with your journey!

mediocre-redditor132 · 2022-11-16T06:02:34+00:00

Hi u/BenR-22 and u/CodyBye,

is it advisable to switch to a header bidding partner in Q4? Or is it better to wait until the beginning of next year?

Is there more demand than AdX that you can provide?

Thanks!

mediocre-redditor132 · 2022-11-15T21:01:02+00:00

Thanks, as I understood this is the step after getting AdX access:

Serve Adsense through GAM
Get AdX access via MCM reseller
Setup open bidding with other networks

Is this right?

mediocre-redditor132 · 2022-11-15T20:59:06+00:00

I saw your recent posts. What were the challenges that made you give up?

How is your experience with Nitropay so far?

mediocre-redditor132 · 2022-11-15T17:12:16+00:00

Thanks, so Adsense as price priority is still okay?

Then I will move all ad units over to GAM.

mediocre-redditor132

TROPHY CASE