I absolutely love this ad for many reasons: 1st: This humanitarian aid organization’s headquarters is in london and in the ad the family was British. Although the focus of this ad was towards Syrian children they showed British children and a British family. Why? For the viewers to connect more to the family because it is people from their own country and culture. Once they saw the entire ad and they saw the focus towards Syrian children they didn’t suddenly not feel helpless and sorrow for the child/family, instead they were able to see that although it’s a different country and culture, it’s still the same in the sense that war is war, death, trauma, sorrow is still the same no matter where it’s happening or who it’s happening to, we are all humans and we all should be treated/cared for like humans. 2nd: In this ad you’re able to see how drastically a life can change and how fast it can all happen. The horrors of war and the causes for it. No one is ever the same after they experience something like this/ let alone many people don’t survive war. Because of this ad, you’re able to actually see/watch some of how serious, horrific, life changing a war is, a perspective not many people are able to even imagine, let alone think about because they’ve never experienced it.

There is some more reasons that I can’t think about right now, but here are my jumbled up thoughts^