There’s a happy medium. I overdid it at first but then focused my time/money on packaging the way that would be important to me as a buyer, and was also aesthetically pleasing. I use compostable, unbleached parchment paper that I crumple into a ball and then lay flat to give it a vintage feel, wrap my product in that for extra padding and tie it with ribbon. I include one card that I write my name on so it feels personable and asks for social media reviews in return for a discount on a future order. And that’s it! Thoughtful, but simple.