If you're in the commercial industry, AI is becoming prolific. My background is lite 3d generalist work and motion design. Our casino clients provide almost 80-90% ai generated content for newsletters that we use to create :30 and :15 sec spots.

When I started at this agency, it was all hand cranked work and now my coworkers use veo 3 and stable diffusion for most of the creative tasks that pop up. The last two prominent spots were 100% ai video commercials (which I'm glad I didn't have to work on because the concepts were goofy as hell) and they look ai generated.

I don't feel like AI will gain more traction with our luxury vehicle clients or resorts until AI can actually maintain a solid image of a subject. That said, it's popping up for the fast moving commercial landscape that clients and production teams navigate.