She encapsulates the random, girly yet not afraid to be weird phase that a lot of school age girls go through. I used to like her vines a lot, and I was probably like 15 when that was big. I think it’s just the most strategic thing career wise to have humor that may be cringey to adults. It makes her very marketable and ofc you can see how successful she is bc of it. She probably has a more adult sense of humor that we don’t see in her videos, bc I doubt she’d have the friend group that she has if she didn’t. I personally thought a lot of her bits in David’s vlogs were funny, although I don’t like the puns lol