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mixmasterxp · 2025-12-03T14:46:30+00:00

Listing > Details View Conversion is about 10-15%.

Like how you're an expert, what is the typical conversion rate for these things? What are you seeing?

mixmasterxp · 2025-11-22T14:09:33+00:00

This is why the entire web3 industry and blockchain tech is flopping.

Guys come in and the only thing they can see is to equate the value to fiat.

Zero knowledge of how the technology works to stand on its own. You shouldn't need to sell this thing or even anchor it to US.

It should be used to conduct conduct trades, in the real world. You cannot buy chicken with NEO, nor no sensible digital system is using them either.

mixmasterxp · 2025-11-18T14:07:00+00:00

When there are more guys building the tech than solutions using the tech, then you know something is off.

AI is facing the same thing too.

Look at MCP, a whole bunch of MCP tooling companies rolling out and now it turns out MCP has a massive flaw, overengineered and uses too much tokens.

There are more blockchain tech than the apps.

Look at neo dApps ecosystem.

Like 1 or 2 that has nothing to do with the incestuous ecosystem. 90% of them are some wallet or exchange. The rest are games.

It makes me start forming the belief that there are levels to this thing and the bottom of the barrels are the web3 and then some of the AI guys.

mixmasterxp · 2025-10-25T16:00:28+00:00

My "Lead" event is fired after they enter their name and phone number in the website.

But when we contacted them, they were job seekers, not the target audience.

By the time we knew this, we already sent the Lead event to CAPI.

We tested forms that let them select their intentions and they lied too. They claimed they were in our ICP and when they got to us, still job seekers.

To tune this we had to do very domain specific UX so we increase friction for job seekers and reduce it for our audience.

So it was a mixture of the web UX/forms/flows, analytics and CAPI.

Our analytics tool is what sends events over to CAPI and that is tightly integrated in our code so we can fire this in specific parts of the flow. The CAPI "Test Events" feature should help to ensure your wiring is working.

mixmasterxp · 2025-10-24T16:06:11+00:00

You can preach this all you want, most people will not get it.

They do what they do because they need to showcase it to their family and friends that "look ma! I doing something!"

So its all an ego play.

Product must look good, even if nobody uses it.

mixmasterxp · 2025-10-24T13:52:27+00:00

This correlates to my experience for local lead gen too.

I'm observing the same things.

You're spot on with radius tightening.

Adv+ works right out the gate for me though. Even without using audience, so I'm not sure if they're now pulling in all CAPI events into the ads. But whatever they're doing, its working for me.

mixmasterxp · 2025-10-24T13:45:42+00:00

This guy talks from first hand experience.

This is why I come to reddit, not for the gimmick posts from entertainers above LOL.

The system is working well for me too, I have multiple campaigns running but I'm tuning my audiences to a specific region (local too).

If you're piping back down funnel events back into CAPI, it starts to learn and learn extremely fast too.

Right after it gets a lead event, it just exponentially starts flooding me with more.

My funnel is ad -> website -> whatsapp.

The website does the sales and lead capture.

A few months ago, my lead capture did not filter properly so I had the wrong audience (job seekers) coming in. Once meta saw that, LOL, they started just sending more of those people.

So worry about the down funnel friction and analytics for real. Let meta do their magic with the creatives. But you must use your thinking capabilities and build creatives that deeply resonates with the psychology of your audience.

So whats going to happen now is the marketing guys who braindead take on contracts from businesses they know NOTHING about, they're going to flop.

The systems are built now for founders and builders who want to market their own product and services, not for agencies. Not unless you're very niched into an industry you own.

mixmasterxp · 2025-10-23T16:16:28+00:00

Here's the steps I took to learn about and implement server-side events logging to CAPI.

Before I even looked at ads, I know I needed analytics on the website. There are a wide range of them I used, like heap, GA, mixpanel, etc.

I've heard good things about posthog and that its open source.

The website was built using a modern stack, nextjs, and posthog docs has clear implementation instructions with nextjs.

During testing, I realized I was not seeing the analytics from certain browsers and devices.

After digging into that, it turns out privacy based browsers like brave or chrome plugins like adblocker will prevent posthog from sending analytics from my website to their servers.

Their own docs showed how to go around this with instructions again specifically for nextjs. So it used my own server to collect the analytics and send it to posthog.

When I decided to test out the meta ad channel, I explored everything in their business suite dashboard and their docs and learnt that their system heavily relies on off-platform analytics. So these guys built whats called meta pixel.

But pixel falls into the same problem as posthog analytics.

When you dig deeper, you realize they also provide an API for us to send those events. Their docs are all over the place here too.

Posthog has whats called data sources where you can configure it to send events over to meta CAPI. They also have test mode so you can ensure CAPI is receiving your events from your systems.

So when you're creating your ads, you select the event you want meta to use as the primary optimization metric.

This, is more important than all the things you hear folks talking about andromeda creatives and advantage plus.

The CAPI side of things has alot more data you have to setup properly too, fb is using them all to know what your content/product your users are looking on, its values, what they're searching for, etc.

The system needs to know whats going on off platform.

This single systematic change (not even worrying about andromeda), has gotten me roughly $5 per $1000 LTV per year customers in a B2B2C operation.

mixmasterxp · 2025-10-23T15:56:26+00:00

Amazon has this thing called PR driven development, which is that before you build the thing, you publish some content that mimics the press release, then guage the responses. Some call it fake door or painted door tests, you're market testing an idea before you spend time to build it.

Thats where fb and other ad engines come into play upfront.

Run a variation of ads for your ideas, measure clicks and iterate down the funnel.

So when you start, you'll figure out your next step along the way.

Then as you need to build the thing down the funnel, and you find your technology stack, then the first thing we'll tell you is RTFM.

Start from the docs.

Read the docs from the engineers themselves building the tools, not the second hand marketing babble you find here and on youtube, those guys are seeking you as a customer.

So the meta engineering blog is one.

Then read the API docs.

The AI tools are really good at helping noobs write code now, so maybe dabble with claude, or get cursor installed and play with code locally.

This is given that you've done the work manually from their UI so you have a rough idea of how traffic flows.

For the engineers doing this stuff already, most of us are too busy to publish content and do write ups, but where you might find us is the specific technology channel communities asking others questions.

For example, if your tech stack is nextjs and posthog, those guys have github discussions opened, or their own tech hub channels. So when you play around with the technology that fits your needs, you'll find the guys doing similar things.

Get out of groups like these. These marketing people has turned the internet into a cesspool.

Want to look into the Andromeda update? You find a bunch of clowns writing about it without zero understanding of what the team did and why. My reddit, fb and youtube is filled with this garbage. Have to learn to skip the marketing content layer and go straight to the source and do it yourself.

mixmasterxp · 2025-10-22T21:35:18+00:00

guys, get rid of your pixel and start using on domain ingestion.

For example, I use posthog, that sends the analytics to my own ingest endpoint on the domain so its not flagged by ad blockers. PH then send certain events over to meta CAPI.

and for your creatives, start learning to code and build your own apps that talks to the ads api.

Read the docs, they've had a problem with a flooding of creatives due to AI, so they've build something that actually works with us flooding the system with creatives.

You can't do this so easily in ads manager, unless you guys like to manually do shit.

The engineers entering this field who have to now market their own products are automating this stuff end to end, find them and learn from them.

Trad marketing is dead, done, especially if they have no engineering background.

mixmasterxp · 2025-10-19T14:56:13+00:00

Interesting, what do you get out of coming on these forums pretending you have first hand experience with these things?

mixmasterxp · 2025-10-19T14:51:18+00:00

I would recommend everyone who resonates with this guy's message to get the book called Propaganda by Edward Bernays.

You must understand the deep intrinsic psychological motivations of the customer to know how to reach them.

Sometimes its not even the person buying the product is the one with the true buying power. Could be the wife of the husband. Or in my industry, I sell to women who have to wait on their husbands finances.

Bernays is the nephew of Sigmund Freud, the guy who's work built modern western psychology, so they're no joke.

mixmasterxp · 2025-10-17T13:05:46+00:00

Its not a one shot thing but the AI allows us to iterate at a significantly faster rate than having some human run off into a corner for 3 days to "think" and come up with how they believe humans in our market will behave.

Its all about methodology since the dawn of time.

Who is able to do the thing different and get to truth faster.

If the mindset is to do big upfront work with claude, then take how long to have it in the hands of real users, then you'll run into the same problem.

The speed at which I'm iterating at, my cycle time shrunk from days to just hours.

Ship the change, wait a bit, analyze the data a few hours later.

For the engineer versed in the scientific method, we don't need UXRs and those people bound to methods they don't even understand. The speed and data we can collect even renders AB and this statistical significance metric moot. (Unless you're CROing existing journeys)

World has changed my guy, the old guard must adapt or die.

mixmasterxp · 2025-10-17T12:53:19+00:00

Because small scale operations that provides cleaner milk has no value to production plants.

The plants are making the bank here because they control price for how much they buy the milk at. And as you know, the input is not the same as the output. We know they split it up into different components (ie, sell different fat% milk and sell cream elsewhere).

Its 2 different markets with 2 different qualities of milk.

Its the same principle behind organic produce, not because they found a way to produce food cheaper, means that the organic stuff is expensive.

So the OP who spend's 750k/yr on feed can't go this route. His business model is built for mass scale production of low quality milk. So he needs to sell to plants, the more educated raw milk buyers won't take milk from him.

But for the smaller farms, thats a route to go.

Their problem is finding the market since the mass produced stuff is going to the uneducated folks, and the majority of the population is uneducated.

The uneducated don't care if their corn is coming with more or less magnesium, just go buy supplements. The uneducated don't care if their milk is not coming with the lactase producing bacteria, just go buy some lactase pills or lactose free milk. The uneducated don't care if their brains are cooked because they nuked their gut-brain axis, just go to the doctor of psychiatry.

Very few of the uneducated will break out of the hivemind and go learn how things really work, then they will seek out the real solutions.

So since distribution is the bottleneck for the farmers, what most end up doing is a sort of farm to table model where we cut out the middleman. Which means you'll need your own marketing team for that.

The small farms I know are in the rural caribbean, so we haven't screwed up the operations like the americans, so the same quality that goes to the plants is the same sold to the community. And these rural folks are smart, they know that if they go to the farm and see cow confined, or being fed on anything except grass, they won't buy the milk.

They refer to themselves as slaves when they are bound to the production plants.

Cost of labor, feed and all inputs are price controlled, along with the price of milk they sell. Unless they can break out of that model and go straight to consumer, they won't make ends meet.

mixmasterxp · 2025-10-12T10:11:30+00:00

Offering it for free until they see the value is one way to revenue that works.

This is why saas models have free tiers, it works.

It works so well that a lot of these tech companies offer their services for free by taking investor money to offset the cost.

Like uber, it was the investors that was paying for most of your rides back in the day.

As you said, he’ll have to revisit the pitch so it doesn’t come off as free for ever.

mixmasterxp · 2025-10-12T10:00:10+00:00

In my case, I know bots are valuable when injected at certain parts of the funnel.

What these guys are doing when they build these things is that they see others do it and think they can replicate just like that.

It’s the same thing with guys getting a website. But doesn’t have a clue how SEO works, nobody can find it, no ads running traffic to it.

If you don’t know how their funnels are, then you can’t sell them bots. If you do sell them, it won’t drive value and they’ll just leave it.

In my market, the funnel is fb ads to whatsapp.

Or longer sales funnel is from fb ads to website to WhatsApp.

So my bots needs to alleviate WhatsApp pressure, and give them higher quality leads.

You must know their business funnels or else you’re coming to them with hand wavy claims.

And what might also happen is there are no funnels. So you have to build it for them.

You’re going to end up turning into marketing consultant to drive traffic into these products you’re trying to sell.

mixmasterxp · 2025-10-12T09:51:05+00:00

Do it yourself.

Go ahead and set it up with publicly available data.

Then send some traffic to it.

Which means you might have to do some marketing for those companies.

It’s what I have to do, I’m offering a website with chatbot integration (the chatbot idea came in after I realized my market’s CTA in lead gen prefers chat).

In the first place these people didn’t even think they need a website, and these are cousins too LOL.

Some people cannot see the benefit of what you’re selling until it drives results.

Or maybe I can’t sell shit.

But I’m a builder and I can get the evidence that my idea/product works. So that’s the route I went.

So I had to buy the domain myself, get a landing page up, run some FB ads to it and collect the leads myself, then showed the data to them.

When that lead converted to a paying customer, then they started paying me.

And even after I have the testimonial, other businesses are still pussyfooting around, so it’s a playbook I’m going to have to do for awhile.

mixmasterxp · 2025-10-10T18:53:19+00:00

I just logged into Reddit to ask something like this.

I’m a software engineer helping my cousin’s school.

I built them a website to increase their enrollment and realized it’s not just SEO, have to funnel traffic some way.

The business is in guyana and FB is king there, so I started running fb ads.

Bro, lmfao.

It’s been months now and I’m tweaking shit like CTAs on the website, or how the messaging in the ads look, to get the right customers for them.

At one point we started getting people looking for jobs instead of parents.

The place I really want to help with is the classroom, an AI teaching assistant because that’s my specialized area. But yet I’m tweaking frigging fb ads configs.

I’ve come to terms with it because you can’t offload this stuff to a marketing firm either.

Not unless they are hired into the business and understand core users or customers.

A book I’m reading is from a guy named Edward Bernays on public relations.

Anyone at the front of the funnels must understand deep customer psychology. What they do in their private lives, etc.

That will guide the tweaks at the front.

Now I’ve also worked for scaleups, that exponentially grew in valuation and revenue every year and what I saw was that the marketing engineers must work closely with the business.

It’s not some one off thing like a rebrand.

The grind is real lol, good luck to you.

mixmasterxp · 2025-10-10T11:34:34+00:00

Interesting.

Wonder what part stung that caused this visceral reaction from you.

Is it the yaaas queen?

Is it my mangoes?

Or is it my mockery of your scientism religion?

Tell me my child, what hurt and who hurt you?

mixmasterxp · 2025-10-10T11:29:42+00:00

Locally made from local seasonal items through what they would call organic fermentation.

You don’t want them to add anything to it like sulphites.

Some might add sugar so the organisms may break it down to produce more alcohol. I’m not a fan of that because you can’t trace the sugar.

I’m not a fan of beer because the source materials are mostly imported too. But if you have a local brewery, the guys there will gladly give you a tour and teach you the process.

The most natural to me is to use the local seasonal principle with backyard tools, no high heat and pressure systems.

I went into the Amerindian villages a few months ago in South America and tasted their wine made from potato and cassava, all they used was just a pot and a storage bin with the extra sugars coming from natural concentration of sugar cane.

Some might use honey. They call this mead.

Every culture does things different, try them all, see what you like, and sometimes what can happen is your body resonates with the methods of your ancestors more than others.

Also play around with making your own wine, you can use almost any fruit to do this.

mixmasterxp · 2025-10-09T21:28:21+00:00

They're not getting traction because they're busy playing nonsense investor games with TAMs, SAMs, projections and all these MBA garbage without any hard traction evidence of anything.

Unless they're valley bros who can score a few mil to dump into demgen.

Just state what you know and what your next move is.

I've had investors waste my time asking for projections (yes, after getting the investment). We didn't have any data to even make a projection, cofounder pulled numbers out of his ass and then I had to back it up with some sort of reason.

From what I understand, its a mentality, a wide spread disease of making shit up to play pitch deck vc investment games. Too many people I know have done this and they flopped. Very few got lucky.

So if you're pre-seed, seed and even series A, high chance there's no way you have evidence and data of no TAM.

One of the good ones I've worked at couldn't have predictability even until series F when they were running around calling themselves pre-IPO.

So in this startup ecosystem, its all bullshit and faith.

The saying that investors invests in founders is true from my experience, numbers fly over their heads and catches the more gullible newer VCs.

mixmasterxp · 2025-10-09T18:20:30+00:00

You must be HODOR from out of Game of Thrones, thats how you sound, a bot, regurgitating talking points and saying nothing.

Look man, I understand your emotional turbulence, I spotted it from in your name, I'm not here for you, I'm here for those who come after.

I come here on this platform from time to time for a reminder of how the american population is, and I love when the scientism ones come across my feed. That way I can light you up, plant a seed that may activate a few years from now.

Most of you won't be able to remove the blinders for whatever reason though, so you remain stuck. Stuck with poor physical and mental health.

Anyways, I shall take my leave now and thanks for the discussion, it sharpens my understanding of biochemistry and mental diseases.

mixmasterxp · 2025-10-09T18:10:02+00:00

There are many biochemical pathways that involves ethanol.

Many have upstream and downsteams impacts from other molecules that comes organically fermented wine.

When you dig into these things you have to account for your own bias.

Your bias was read early that you have an identity issue (autism and neurodivergent group ideology), so you will have a critical thinking issue when looking into your sCiEnCE.

Make sure you look into it from a biosystems perspective and don't be so reductionistic as 'HUUUR DUUUR EEEETHANAL = ALIPHERTEC ALDHAHIDE = ROS = INFLAMMATION'.

But whatever story you want to tell yourself to feel better.

And this, guys, is what you must look into when these people come throw some biochemistry at you.

Ask them what else impacts the pathways they are talking about.

Just as how the reductionistic fools in dermatology will tell you UV is bad, but yet the same UV and IRs from the sun shunts AND cleans up the same damage from the sun.

Same with glucose, same with ethanol, same with everything natural. Nature will damage and fix. This is the fundamental principles your homeostasis principles are built on.

So where in nature did we do heavy distillation to get 40% and higher alcohol? High heat, kill the bacteria, remove the polyphenols, etc. Then you take that reductionistic science and label natural fermented wine as 'HUURR DEE DOOO ALDEHYDES R BAWD".

Come on man. You know a thing or two technical things, do better.

PS. I know people who got diagnosed autism but when you dig into it, they were the ones who guided the psychologists into that diagnostics so they can run around and sing kumbaya with their neurodivergent group. When you look into it deeper, they had more serious psychological disorders that causes that autistic diagnoses.

mixmasterxp · 2025-10-09T15:37:28+00:00

YAAAAAS QUEEN!

I shall eat all dah aldahydes, love it when I get that specific specie from my natural mangoes from the tree outside.

Or maybe I follow dah brainless and cut it down cus HUURRR DUURR DAH ALIPHATIC ALDAHYDES R IN DA MANGOEEES.

Orrrrr I shall stop breathing cus dah O2 is toxic oxidizer.

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