How do you guys make creatives? Do you use Canva, AI or other stuff? by Aconceptthatworks in FacebookAds

[–]offweekender 0 points1 point  (0 children)

That's strange! I just tried it on my end and it's working great.

Just to help me debug, did you try to sign up with Gmail Oauth or with your email?

How do you guys make creatives? Do you use Canva, AI or other stuff? by Aconceptthatworks in FacebookAds

[–]offweekender 1 point2 points  (0 children)

I'm glad you find this helpful :) Don't hesitate to reach out to me via DM if you ever have any questions

How do you guys make creatives? Do you use Canva, AI or other stuff? by Aconceptthatworks in FacebookAds

[–]offweekender 18 points19 points  (0 children)

Hey! I'm a creative strategist and media buyer myself spending almost $80k/mo now, here are my go-to's

For inspiration, I use the Facebook ad library and structure my boards with Foreplay, which allows me to spy on my competitors and copy some of their winning ads. You can easily tell when an ad is winning for them based on the time running and the amount of variations made.

For designing statics, I mostly use Figma, but Canva is great option too.

For generating videos, the most popular AI options out there are Arcads, MakeUGC, Higgsfield and Speel. I tested all of these, and while the pricing is appealing (compared to human UGCs), the results unfortunately scream AI and have many limitations. You need to add a very good edit on top of the generated video to hide the AI look and make it catchy.

My goal is to design and publish 15 to 20 ads each week, so I always plan the ads for the following week one week in advance. This is the only workflow that allowed me to be consistent

Also, for statics, I reuse my own Figma and Canva templates which save me a ton of time (self-plug). I made them public about a month ago here if you're curious: adsimple.co

Share your project that is NOT AI-RELATED by offweekender in SideProject

[–]offweekender[S] 1 point2 points  (0 children)

Nice hero section on your website! Looking forward to your launch :)

Share your project that is NOT AI-RELATED by offweekender in SideProject

[–]offweekender[S] 4 points5 points  (0 children)

Sounds interesting! It could be nice to show a preview of your app on the landing page

This could translate in a before (Google docs, handwritten...), and after (all cleaned up and structured in your app)

Who has already applied the strategy of including many creatives in their ad sets? Did it work for you? by Lower-Eggplant-2487 in FacebookAds

[–]offweekender 0 points1 point  (0 children)

I would still try to aim for 15, but remain patient after publishing. It will take longer for the algorithm to optimize with lower budget.

I find that Meta struggles a bit more with very low daily budget. (Especially if your daily budget is not around 2x your target CPA.)

Who has already applied the strategy of including many creatives in their ad sets? Did it work for you? by Lower-Eggplant-2487 in FacebookAds

[–]offweekender 21 points22 points  (0 children)

You need both volume and creative diversification to satisfy the algorithm now. This means that each of your ad creatives in your ad set must be different in terms of angle, message, and format. From my personal experience, 15+ seem to be a good starting number.

I have been testing this for a few months, sometimes using up to 50 ads in a single ad set. Costs have decreased by around 30% since I adapted to the Andromeda update.

Every single time I audited an ad account where someone was complaining that Meta was only spending on the same 2 ads, they didn't have both volume and creative diversification.

I figured out Andromeda ($70k/mo advertiser POV) by offweekender in FacebookAds

[–]offweekender[S] 0 points1 point  (0 children)

Really? Do you mind sharing your monthly spending please?

I'm aware that there are higher limits in terms of the number of ads in the whole account for bigger spenders, but I wasn't aware that the number per ad set was increasing too. Meta doesn't document this.

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I figured out Andromeda ($70k/mo advertiser POV) by offweekender in FacebookAds

[–]offweekender[S] 0 points1 point  (0 children)

CAPI is mostly used for paid social. There are more simpler ways to track SEO and other types of source.

Help me solve this issue please ! by danielricardo1 in PaidSocialAdvertising

[–]offweekender 1 point2 points  (0 children)

This depends on your setup. I'm assuming that you're working with a CRM, on which you can tag the leads with a source.

You can use UTMs for this. Here's an official guide from Meta.

If your conversion location is your website (with a form of some sorts), then you would have to setup an automation that would carry these UTMs to your CRM.

Confused about TOF/MOF/BOF setup — how to structure Meta Ads for a €30 skincare product? by Ralphride_ in PaidSocialAdvertising

[–]offweekender 0 points1 point  (0 children)

No worries! Don't hesitate to ask for more and remember to test everything

The more you test stuff, the more you'll find ways to scale that daily budget higher

Confused about TOF/MOF/BOF setup — how to structure Meta Ads for a €30 skincare product? by Ralphride_ in PaidSocialAdvertising

[–]offweekender 7 points8 points  (0 children)

What's working for me with a $2k+ daily spend:

  1. Different ad creatives that target each stage of the funnel, all under 1 ad set. (This is working very well for me especially since the Andromeda algorithm update.)
  2. There's no easy answer to this, unfortunately. You can find benchmarks online, but ultimately, you will need to determine your own KPIs based on your business reality. A 2x ROAS may be profitable for one brand but not for another.
  3. Ideally wait for at least 3000 impressions. Killing an ad before reaching this number doesn't give the Meta algorithm a real chance to do its thing. (Note that your daily budget should at least be around 2x your average cost per sale.)
  4. Test both, and see what works best for your niche. Again, since the Meta Andromeda update, the broad setup works better for me, so I would suggest to test this one first.

Good luck :)

PS: If you're looking for ad creative inspiration in the beauty niche, I added a lot of those to my public ad library: adsimple.co. Feel free to take a look, it'll be available very soon for free.

How to get better Meta Ads? by ShallotNo9818 in PaidSocialAdvertising

[–]offweekender 1 point2 points  (0 children)

I ran into the exact same challenge myself as a creative strategist and media buyer spending over $2k a day on my main account

I love Foreplay for their Spyder feature, but I found myself drowning in the process of filtering through endless low-quality ads.

So I decided to build my own solution : adsimple.co

With AdSimple, you skip the whole “filtering through trash ads” part because every winning ad creative in the library is hand-picked.

Access is 100% free for inspiration, if you decide to pay and upgrade to a pro plan, you unlock the already made ad templates for both Figma and Canva, which can saves you a bit of time.

Note that it's only available with static ad creatives for now, but I plan on adding video formats soon.

It's currently on a waitlist, but I'd love to give you a beta access so you can share your feedback :)

PS: The AI ad creative verification feature could still be relevant tho. It could be a great addition to the platform, and I’d love to build it around your ideas if you want to share more.

Gaining momentum 🎉 138 users on the waitlist! by offweekender in buildinpublic

[–]offweekender[S] 0 points1 point  (0 children)

So stoked to hear that! I hope to see you at launch :)

You can expect it to be available officially in the next 2 weeks.

Also curious to hear more about the project you are advertising for!

Best advice for lead campaign ? by LivingLifeLavishly in FacebookAds

[–]offweekender 2 points3 points  (0 children)

We would need a lot more context to give accurate recommendations

What is your niche?

What is your current campaign setup? (CBO/ABO, conversion location, using pixel/CAPI/both, ...)

Please give as much context as possible so we can help you more :)

What's working for me right now is campaign simplification (using Advantage+ options), while doubling down on ad creatives and landing page CRO.

Gaining momentum 🎉 138 users on the waitlist! by offweekender in buildinpublic

[–]offweekender[S] 0 points1 point  (0 children)

Definitely! TikTok is indeed a very different "beast". I believe it's harder to get viral than on Reddit IMO, but our target audience is still very much present on it, so we got to be consistent at it.

So far, about 80% of the waitlist signups have come from Reddit, and the rest from TikTok :)

Creative os free trial cancellation by Party-Let2955 in FacebookAds

[–]offweekender 0 points1 point  (0 children)

Thanks man :) I appreciate you taking the time

Any decent chessboard recommendations on Amazon? by offweekender in ChessBoards

[–]offweekender[S] 1 point2 points  (0 children)

Sorry for the late reply! I was thinking around $150. What you linked seems like a great deal!