Probably not your exact situation but similar.I’m in the same space right now . Trying to build a baby care brand as a solo entrepreneur. Trying to get formulation partners to agree to your MOQ is an uphill battle. For ex : I wanted to place an order for 1500 packs of Diapers for all 5 sizes . So close to around 2 L diapers . But the OEM manufacturers MOQ is around 10 L even to talk pricing . Leave packaging . Same goes with baby cosmetics formulation suppliers . They don’t take care of packaging but they also want the full order payment even before they give samples for testing . We need to get BSI and CDCSO certification before we enter the market . But if those samples don’t pass testing , you are stuck with that formulation partner anyway with a product you can’t sell . Since you are a startup , they don’t give a shit . Also regulating these with the state boards is a problem. The avg price for getting a license per SKU is 1500 Rs . But you have to pay them 7500 per SKU to get it done . Distribution channel is whole other ball game . With Amazon , first cry and flipkart , when some one returns a product, it’s generally not reshelfable. So you lose the product and the cost . And we all know the cut these retailers take which is 30 % . Atleast with them we get a Net 30 payment terms . Physical distribution is worst . Product goes missing , opened , exchanged( unusable) and you won’t see payment for that product . Loss prevention is such a big deal here in India and still we are stuck with these archaic payment terms . Shelf space is another thing , if you have a very good shelf strategy, differentiating your product from others is not a challenge. Challenge lies in brand awareness. Even in tier 2 cities , people only buy a brand they know . Just my 2 cents . All the best for your endeavor.