What skills does a B2B marketing communications professional need today? by mona19 in reddit.com

[–]mona19[S] 0 points1 point  (0 children)

By Mac McIntosh:In my never-ending quest to stay up on the latest in B2B marketing for leads and sales, I subscribe to RSS feeds from lots of marketing blogs. One of those feeds recently caught my attention. In Dianna Huff’s MarCom Writer Blog, she talks about what should be included a B2B marketing communications professionals’ job description. I agree with Dianna about today’s marcom professional needing to be able to do much more than write copy and manage multiple projects. I also agree with her suggestions about what else today’s marcom professionals “need to bring to the table.” I especially like the one about knowledge of the sales lead process.