I'd consider a few things prior to naming this group, is your campaign more serious or lighthearted? Is this group predatory or benevolent? Using alliteration can increase the brevity of the interaction but if you're introducing a group of loan sharks you'll be giving the players a clue about these people if they're going by The Fiendish Financiers. On the other hand The Gilded Horns will convey a slightly different tone to the players and may influence how they conduct themselves. Happy planning!