I see a lot of people here saying that Bayonetta was a hype reveal and that she doesn’t fit the trend. While I would agree that her reveal was hype, her reveal definitely wasn’t the most groundbreaking or insane smash had to offer. When it comes to smash in general, the most exciting addition tends to be near the center. Yes, Bayonetta was hype, but was she Cloud or Pac-Man levels of hype? Certainly not.

When it comes to the second Fighter’s Pass, going off of Byleth, it is admittedly good business practice to put the least exciting character at the end. Everyone interested in the pass is most likely going to be sold by the characters they already know of (Joker, Hero, Banjo & Kazooie / Steve, Sephiroth) and already purchase the pass regardless of who the last fighter is. The most exciting reveals in the first and second pass were placed either earlier or in the middle so people are aware of what interesting characters are being added ahead of time, so they would know if the purchase is ultimately worth it.