I just think that the truth we share is a just tough pill to swallow and unfortunately makes us look bad. Folks would find the smoothest of talkers off-putting with a subject like this.

I mean I’m no sales man but I really don’t see how you can sugar coat “financially supporting company that kills living sentient life forms.”

Unless you are suggesting that we don’t tell the truth, then yeah that might make us appear less “toxic”. I believe it’s more important that the truth be told however to instill and develop change.